0x Acquires Competitor Flood in Push to Boost Share of $2.3B DEX Aggregator Market

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0x, a decentralized speech infrastructure firm, announced the acquisition of rival Flood, a determination the steadfast says volition assistance it vie successful the hyper competitory aggregation market.

Decentralized exchanges — oregon DEXs — are a cornerstone of the DeFi ecosystem. They fto blockchain users swap betwixt assets without the request for an intermediary oregon middleman specified arsenic a centralized exchange.

Aggregators similar 0x’s enactment arsenic a one-stop-shop for traders, searching each the DEXs retired determination to find the 1 that offers the astir cost-efficient trades, for a tiny fee. Competition is fierce and often exists connected razor-thin margins.

It was Flood’s proprietary aggregation bundle that motivated the acquisition, Amir Bandeali, CEO of 0x, told CoinDesk successful an exclusive interview.

0x uses its ain commercialized simulation exertion to cheque however good its aggregation bundle works compared with its competitors, Bandeali said. “We were capable to instrumentality a look astatine Flood arsenic good and tally akin types of tests and we were precise impressed with the information that we saw.”

“Everything got made from scratch,” Francesco Baccetti, co-founder and CEO of Flood, told CoinDesk. “We rewrote the full stack to get this level of show that we present have.”

The acquisition is 0x’s archetypal since the firm’s founding successful 2017. A spokesperson for 0x declined to stock however overmuch it paid for Flood, citing contractual obligations. Flood raised $5.2 cardinal from investors successful a February 2024 effect backing round.

DEX aggregators are a large business. Over the past week, the apical 12 aggregators facilitated astir $10 cardinal worthy of swap volume, astir 10% of each on-chain trading, according to information compiled by Fredrik Haga, co-founder of Dune Analytics.

Aggregators with tradable tokens are valued astatine a combined $2.3 billion, according to data from CoinGecko.

0x is 1 of the oldest DEX aggregators. But it’s not the largest.

On Ethereum and different compatible blockchains, 1inch and CoW Swap consistently handle the astir trading measurement among aggregators, portion connected Solana, Jupiter dominates.

Bandeali said he’s hopeful that by combining the 2 companies' technologies, 0x volition beryllium capable to triumph marketplace stock from larger aggregators connected some Ethereum and Solana.

‘Niche domain’

Another information for the acquisition was Flood’s squad of developers.

“This is simply a beauteous niche domain,” Bandeali said, explaining that it's precise hard for his steadfast to find talented developers who specialize successful aggregation and commercialized routing.

Having the close developers truthful is important to an aggregator’s continued success.

“It sounds elemental but it’s truly complicated,” helium said. “It gets much analyzable arsenic caller chains and caller tokens launch.”

The reward for proving the champion swaps is great. CoW Swap is acceptable to bring in astir $11 cardinal successful gross this year, according to DefiLlama data. (It’s unclear however overmuch gross 1inch makes, portion Jupiter’s projected $162 cardinal successful gross comes from much than conscionable its aggregation services).

0x has besides expanded into different areas, specified arsenic providing APIs that integrate its aggregator into different products, and trading analytics.

But improving its halfway aggregation product, which powers swaps successful apps similar Coinbase Wallet, Robinhood, Phantom and Farcaster, is inactive the main focus.

And with DeFi getting much analyzable by the day, the request for aggregators is apt to support increasing.

“We’re conscionable trying to abstract distant the complexity faster than it’s created for our customers,” Bandeali said.

Read more: DEX Aggregator 1inch Integrates ZKsync to Boost Cross-Chain Swaps

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