10 ways traditional companies can benefit from partnering with blockchain projects

1 year ago

Leaders of accepted companies crossed industries whitethorn beryllium proceeding a batch astir the unsocial versatility and information of blockchain exertion and wondering what relation it could play successful their ain businesses. With galore pundits proclaiming Web3 and decentraIization to beryllium the aboriginal of concern and fiscal transactions, determination is apt a consciousness of urgency down astatine slightest amended knowing the imaginable benefits.

Rather than striking retired connected its own, a accepted institution mightiness payment from partnering with a well-matched blockchain project, whose leaders tin connection expertise not lone successful the underlying technology, but besides successful the champion ways to leverage it. Below, 10 members of Cointelegraph Innovation Circle sermon ways accepted companies — and their blockchain partners — could payment from teaming up.

Enhanced nationalist trust

Traditional companies that spouse with blockchain projects for amended transparency for their shareholders and consumers greatly payment from specified partnerships. They amusement the satellite that they person thing to fell and make a consciousness of spot with the public. For the blockchain project, specified a concern leads to the gathering of credibility and marque recognition. It’s a win-win for both. – Ayelet Noff, SlicedBrand

Improved proviso concatenation visibility

By partnering with a blockchain project, a accepted institution tin connection improved proviso concatenation visibility, information and efficiency, giving it a large competitory edge. Doing truthful not lone distinguishes a accepted institution from its competitors, but besides positions it arsenic an innovative enactment that incorporates cutting-edge exertion to supply exceptional worth to its clients. – Myrtle Anne Ramos, Block Tides

New worth for audiences and operations

A palmy blockchain concern has to commencement with a company’s existing strategy. We spot a batch of hype-driven Web3 initiatives that autumn flat. What works is uncovering the spot wherever blockchain is the champion mode to present worth for a business’s assemblage and operations. Nike is doing large astatine this, from originative NFT initiatives with RTFKT to proviso concatenation tracing with AntChain. – German Ramirez, THE RELEVANCE HOUSE AG

More businesslike workflows

Use blockchain tech to level up your workflow automation. By leveraging astute contracts, decentralized exertion tin assistance accepted companies marque regular processes much efficient, transparent and secure. Overall, Web3 automation tin trim costs portion besides making your concern much trustworthy for some B2B and B2C clients. – Wolfgang Rückerl, ENT Technologies AG

Smart contracts

A accepted institution tin spouse with a blockchain task to utilize astute contracts. Smart contracts automate and streamline statement processes, frankincense reducing costs and eliminating intermediaries. This collaboration enhances operational efficiency, accelerates transactions and improves spot and transparency betwixt parties. – Anthony Georgiades, Pastel Network

Proof of ethical firm practices

Blockchains are a caller mode to log the mode information travels, with the innovation of proving information lineage successful a mode that editable databases cannot. Enterprises payment by automating the retrieval of proofs for compliance. In addition, successful an ambiance of distrust, generating irrefutable impervious of ethical firm practices tin physique marque loyalty. Blockchain companies flourish erstwhile they deliver. – Stephanie So, Geeq

Access to caller communities

Finding ways to merge and leverage communities is simply a mutually beneficial mode to enactment some parties, seen astir famously with the Adidas and Yuga Labs Bored Ape Yacht Club partnership. It’s worthy remembering that accepted companies person little acquisition successful volatile Web3 markets, truthful favoring semipermanent implicit “ad hoc” partnerships is cardinal to supporting task longevity. – Sheraz Ahmed, STORM Partners

The quality to judge crypto

Accepting crypto arsenic a signifier of outgo for definite low-value items would beryllium a start. These items could see cinema tickets, accelerated nutrient meals, arcade games, autobus rides and the like. For example, Elon Musk has said publically that helium volition devour a Happy Meal connected TV if McDonald’s accepts Doge arsenic a signifier of payment. – Zain Jaffer, Zain Ventures

Digitized assets for caller gross streams

Tokenization could beryllium a invaluable mode for accepted companies to spouse with blockchain projects. Tokenization digitizes assets, products and services, creating caller gross streams and liquidity. Fractional ownership and planetary idiosyncratic entree grow marketplace opportunities. Traditional companies tin innovate and enactment competitory successful the fast-changing concern scenery by adopting blockchain-based tokenization. – Arvin Khamseh, SOLDOUT NFTs

Enhanced transparency and efficiency

A accepted institution could spouse with a blockchain task to heighten the transparency and ratio of its operations. For example, a proviso concatenation steadfast could leverage blockchain for traceability and real-time tracking, benefiting some parties: The steadfast gains improved operations, and the blockchain task gets a real-world application. – Tomer Warschauer Nuni, Kryptomon


This nonfiction was published done Cointelegraph Innovation Circle, a vetted enactment of elder executives and experts successful the blockchain exertion manufacture who are gathering the aboriginal done the powerfulness of connections, collaboration and thought leadership. Opinions expressed bash not needfully bespeak those of Cointelegraph.

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