2 years ago
An advertizing bureau from the United Arab Emirates (UAE) and a non-governmental enactment person launched a run that seeks to rise funds for jailed Egyptian women via the merchantability of non-fungible tokens (NFTs). The funds raised are already being utilized to wage disconnected their debts, allowing the imprisoned women to permission jail.
Raised Funds to Set Prisoners Free
The UAE-based advertizing agency, Horizon FCB, has launched a non-fungible token (NFT) run that seeks to rise funds to escaped Egyptian women that were jailed for failing to wage disconnected their debts. In this campaign, Horizon FCB has partnered with the non-governmental enactment Children of Female Prisoners Association (CFPA).
According to a report published by Unlock Media, the imprisoned women were incapable to wage disconnected comparatively tiny loans taken retired to wage for medicine, emergencies, and different needs of their families, truthful they ended up successful jail. The advertizing agency’s wide manager, Reham Mufleh, explained the rationale down Horizon FCB’s determination to help. Mufleh said:
We created and launched a humane initiative, Breakchains with Blockchain, inspired by the reasons for their imprisonment, we created successful collaboration with artists from astir the world, NFTs. Each is designed to archer a woman’s story, the communicative of wherefore she was sentenced. Each NFT is priced astatine the magnitude it volition outgo to escaped them from their condemnation and springiness them a 2nd accidental astatine life.
As explained successful the report, each twelvemonth implicit 10,000 Egyptian women are sent to prison. Their lone crime, according to the report, is failing to repay their loans. CEO of Horizon FCB Mazen Jawad says it is the heartbreaking stories of the jailed women and the plight of their families that prompted the advertizing bureau to commencement the campaign.
In summation to raising funds, Horizon FCB and its spouse CFPA are besides utilizing the novelty of NFTs to rise consciousness astir the plight of jailed women and their families. On March 21, erstwhile the run was launched, 3 Egyptian mothers were reunited with their families aft their debts were paid utilizing funds raised from the merchantability of NFTs.
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Terence Zimwara
Terence Zimwara is simply a Zimbabwe award-winning journalist, writer and writer. He has written extensively astir the economical troubles of immoderate African countries arsenic good arsenic however integer currencies tin supply Africans with an flight route.
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