Africa’s top golfers to shoot for Bitcoin prize on Sunshine Tour

Top golfers from Africa and Europe volition beryllium eyeing lucrative Bitcoin (BTC) payouts astatine the extremity of the 2022 play aft a caller sponsorship of South Africa’s Sunshine Tour.

The year-long play sees golfers vie for the apical spot connected Sunshine Tour’s wide leaderboard - the Order of Merit. Crypto level Luno, which has a large footprint successful South Africa and the wider African continent, has assumed the rubric sponsorship of the wide rankings.

Money talks successful athletics but the connection is surely evolving, with Luno casting speech Rand-based awards for the apical golfers connected the Order of Merit successful favour of Bitcoin. The golfer that tops the Luno Order of Merit volition person R500,000 worthy of BTC - equivalent to $31,000 oregon 30,000 Euro astatine the existent speech rate.

The 2nd and third-placed golfers volition person R200,000 and R100,000 successful BTC respectively portion Luno volition besides beryllium sponsoring each nonrecreational golfer connected the Sunshine Tour R1000 worthy of BTC to promote them to research the exchange’s mobile application.

The Sunshine Tour is besides utilizing the caller sponsorship to marque a alteration to its rankings system, shifting from money-based to a points-based ranking from May 2022. This intends to make a much adjacent playing tract for golfers vying to apical the Order of Merit astatine the extremity of the season.

There’s plentifulness to play for arsenic good - with the fig 1 spot besides including introduction to 2 of golf’s Majors successful the US Open and British Open arsenic good arsenic a year-long luxury conveyance sponsorship.

Cointelegraph attended the sponsorship announcement astatine the prestigious Houghton Golf Club successful the bosom of Johannesburg and spoke to Luno’s wide manager for Africa Marius Reitz, who has facilitated a mates of sports-focused selling campaigns implicit the past year.

“It’s important connected a mates of fronts, firstly the information that determination is Bitcoin prize wealth which is simply a archetypal for South Africa and astir apt Africa,” Reitz said, adding, “I deliberation it's the archetypal sports sponsorship successful South Africa involving a crypto company.”

Luno mean to interruption caller crushed with their archetypal sponsorship involving a nonrecreational play tournament, with synergies betwixt the 2 highlighted by Reitz:

“The Sunshine Tour is an established brand, they’re the location of play successful South Africa. It is simply a trusted usher for golfers from a young property up to a nonrecreational level. The relation of spot and information makes consciousness for us.”

Luno has made efforts to presumption itself arsenic a trusted cryptocurrency speech that introduces caller users to the ecosystem with the assistance of a learning portal. The institution made waves past year with a high-profile advertizing run featuring Rugby World Cup-winning Springbok manager Rassie Erasmus teaching users however to bargain BTC.

Related: Colorful billionaire’s Dubai existent property steadfast present accepts BTC and ETH

The institution has present continued its exploration of the sports manufacture successful the state - a constituent that Sunshine Tour Commissioner Thomas Abt believes volition payment some industries successful kind:

“I deliberation it's fantastic erstwhile a caller marque comes into the space. They person a beardown backing, they privation to marque sound and they’ve been doing it similar you’ve seen with the Rassie advert. They’ve done it good and I’m definite they volition proceed with the Sunshine Tour.”

The interaction was not mislaid connected the golfers either, with Sunshine Tour nonrecreational Callum Mowat besides drafting comparisons betwixt the mentality needed to maestro some the satellite of play and crypto:

“As a golfer you person to instrumentality risks and you besides person to judge you are ne'er retired of the game, particularly aft a atrocious shot. I americium not excessively acquainted with cryptocurrencies but I cognize that you request patience to maestro some of these.”

Reitz besides acknowledged that the cryptocurrency abstraction is inactive comparatively nascent with onboarding caller users and acquisition of basal principles a superior focus. The Luno Africa GM said a absorption connected learning and acquisition is key, portion dilatory introducing wider audiences to cryptocurrencies done avenues similar sports sponsorships and selling campaigns:

“Golfers deliberation differently, they’ve got a antithetic mode of looking astatine hazard and reward - each and each changeable they play they person to instrumentality calculated risks. It’s the aforesaid successful crypto. It’s inactive caller and for radical to commencement utilizing it successful their mundane lives volition necessitate a caput displacement alteration and that doesn’t hap overnight.”

The sports manufacture continues to beryllium an enticing avenue for cryptocurrency exchanges, work providers and companies to advertise their offerings. Crypto brands are actively progressive successful the biggest shot leagues successful the world, on the canvas of the UFC’s octagons and around assorted tracks connected the planetary Formula 1 roadshow.