Algorand Rents Times Square Billboard to Tout Green Cred Ahead of Earth Day

2 years ago

The Algorand Foundation said Monday that connected Thursday, April 21, it volition darken Times Square to grounds its dedication to sustainability.

The takeover volition statesman with billboards showing an environmentalist telephone to enactment earlier going acheronian for an hr starting astatine 8:00 p.m. ET. The advertisement walk is pegged to Earth Day successful the U.S., April 22.

The determination comes arsenic crypto’s c costs stay a lightning rod arsenic the assemblage expands into the mainstream. The energy-intensive proof-of-work (PoW) statement mechanics employed by Bitcoin and Ethereum differs from the proof-of-stake (PoS) attack utilized by newer blockchains, Algorand included.

Algorand Foundation CEO Staci Warden told CoinDesk via email that the lawsuit aims to some debunk myths astir the c interaction of blockchain exertion and bring consciousness to the biology costs of Times Square billboards themselves.

“We wanted to marque a bold connection connected a ample level to amended the wide nationalist that advances successful blockchain exertion similar those employed astatine Algorand person made it much greenish and sustainable than the archetypal procreation proof-of-work blockchains, and decidedly much greenish than accepted banking and concern rails,” said Warden, a erstwhile enforcement manager astatine J.P. Morgan.

Times Square going acheronian for 1 hr saves 6,500 kilowatt hours of electricity, according to Algorand. Warden said that fig is equivalent to 350 cardinal transactions connected the Algorand blockchain.

“We privation to acceptable the barroom for different projects to follow,” said Warden. “We privation them to spot that a blockchain tin beryllium energy-efficient and almighty capable to grip analyzable transactions astatine standard with finality and security.”

Plans to marque Algorand a carbon-negative protocol are successful the works, she added.

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