Yat Siu has seen a batch successful his decennary of investing successful crypto arsenic a task capitalist.
The Hong Kong-based task workplace and crippled developer Siu co-founded, Animoca Brands, has grown to beryllium 1 of the astir almighty names successful Web3 culture, with information supplier CoinGecko pegging the marketplace headdress of tokens issued by Animoca's portfolio companies astatine more than $45 billion.
But the crypto wintertime of 2022-23 proved to beryllium a pugnacious trial for Animoca, with galore of the tokens from its companies down astir 90%. At the depths of these acheronian times successful February 2023, the Financial Times adjacent wondered if Animoca could survive.
Times person changed, of course. The terms of bitcoin surged implicit 120% successful 2024, the U.S. has a pro-crypto president soon to presume office and Animoca precocious astir quadrupled the size of its bureau abstraction successful Hong Kong, adjacent arsenic the section accepted concern marketplace determination retreats.
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Siu present sees the crypto manufacture arsenic being astatine an inflection constituent akin to the 1 helium observed of the net backmost successful the 1990s erstwhile it archetypal transformed business.
Back then, Hong Kong's garment industry, present a relic of the city's past, was reliant connected physically shipping its samples to clients for inspection during the accumulation process. There was nary Slack backmost then, nor Dropbox oregon FTP, and the solution provided by fax machines wasn’t crisp capable to beryllium utile for this task.
“People utilized to plan their patterns [and nonstop them] to America by DHL,” recalled Siu successful a caller interrogation with CoinDesk astatine Animoca’s Hong Kong headquarters. The process took days to implicit and outgo immoderate firms arsenic overmuch arsenic $80,000 a month, according to Siu.
Siu, however, offered a solution. He operated 1 of the archetypal broadband net work providers that allowed for garment factories to bash high-resolution scans — hard earlier due to the fact that of constricted bandwidth — and nonstop them implicit to clients successful the West.
The usage of broadband net made the lawsuit reappraisal process “infinitely cheaper” and much efficient, eliminating the request for what Siu called the “insane” signifier of relying connected carnal transportation for plan approvals.

Siu equates this innovation to the advent of stablecoins and what helium predicts volition beryllium their eventual wide adoption by accepted fiscal institutions.
“If you privation to bash commerce and commercialized with America, you volition request to person crypto rails,” helium predicts.
“As that develops implicit time, this becomes a concern friction…If idiosyncratic says, ‘I privation to nonstop you immoderate Tether oregon USDC,’ and the different broadside says, ‘I tin lone instrumentality a ligament transfer,’ it conscionable doesn’t work,” Siu said.
In Asia, the usage of stablecoins is already communal successful areas similar proviso concatenation finance. The manner industry, among others, is seeing margins decrease, Siu explained, and it conscionable doesn't marque consciousness to usage a ligament transportation to wage proviso concatenation partners erstwhile stablecoins suffice.
"Stablecoins are becoming indispensable for making these transactions cheaper and faster,” helium noted.
This, arsenic Siu sees it, is the archetypal portion of 2025's wide adoption of crypto.
Memecoins making community
The adjacent part, successful Siu's mind, is simply a broader enlargement of memecoins into an full blockchain ecosystem.
“I expect memecoins to motorboat their ain L1s oregon L2s. They’re not conscionable coins anymore, and they’re gathering communities and ecosystems,” Siu said. “Memecoins are fundamentally taste symbols. They’re capturing attraction and gathering narratives that resonate with radical beyond fiscal speculation.”
According to Siu, NFTs are pursuing a akin trajectory, shifting from standalone assets to integral parts of broader ecosystems.
“NFT projects are nary longer conscionable astir launching a token; they’re astir creating ecosystems of taste and symbolic value,” Siu said, pointing to examples similar Solana's increasing postulation of memecoins, immoderate of which are present launching NFTs, to heighten engagement and deepen their transportation to their communities.
For memecoins and NFTs to execute sustained success, they indispensable germinate into platforms wherever communities “are gathering games, applications and different experiences, not conscionable speculation,” Siu noted.
Crypto gaming gains momentum
Web3 gaming isn't precisely a caller phenomenon, but efforts truthful acold haven't resonated with consumers. During the 2021 bull market, moves by ample studios to incorporated NFTs into games similar Ubisoft’s AAA franchise Ghost Recon were met with a chilly absorption by the market. Likewise, Web3 autochthonal games similar Decentraland haven't been capable to seizure a subordinate base that reflects the billion-dollar-plus valuation of their tokens.
And different games similar Off the Grid, which promised to span the spread betwixt Web2 and Web3 gaming via slick visuals and a absorption connected gaming archetypal and crypto second, seemed to fizzle out aft a fewer weeks.
Siu, however, remains optimistic astir crypto gaming.
He sees gaming arsenic a almighty introduction constituent for Web3, wherever culture, assemblage and ownership converge to make thing overmuch larger. In this ecosystem, trading in-game assets becomes an integral portion of the gameplay itself, evolving people from concepts specified arsenic skin trading that galore are already acquainted with from games similar Counter-Strike.
“To bring successful the Web2 gamer, the absorption needs to beryllium connected gathering a web effect, creating a crippled that’s amusive and engaging, with the added benefits of ownership and trading," Siu said. "In 2025, we’ll spot games wherever Web2 gamers won’t adjacent separate whether it’s a Web3 crippled oregon not. They’ll bask it for what it is, and the blockchain benefits volition beryllium a bonus.”
"They'll conscionable privation to play," helium added.
Reputation arsenic currency
No system is capable to relation without spot betwixt parties and counterparties. While the transparency of blockchain helps make an situation of higher trust, determination needs to beryllium a strategy to measurement estimation arsenic well, according to Siu.
"Reputation is simply a currency. It’s not conscionable astir rewards but astir however the web values you and your contributions,” Siu said.
He explained that a estimation network, specified arsenic Animoca's Moca ID, would bash conscionable this. Moca ID allows for 1 unified, but decentralized, method of recognition crossed each of the companies successful Animoca's portfolio.
In theory, this would beryllium akin to accepted finance's Equifax, allowing for services specified arsenic unsecured crypto loans — a large alteration from the existent strategy of over-collateralized loans.
“If you don’t person a reputation, I can’t physique spot with you,” Siu said. “Imagine gathering your estimation implicit the years. Would you hazard losing it successful 1 atrocious action?”
Not each astir the profits
As a task capitalist, Siu is aft a return, of course. He's besides a beardown advocator of capitalism and the benefits it brings, and, in anterior interviews, has said that galore peoples’ feelings of despair and inequality person travel from a deficiency of fiscal literacy, which results successful inequality.
Those that don't person the accidental to ain things and make output won't beryllium capable to recognize capitalism, which, portion imperfect, is inactive the champion enactment for society, according to Siu.
"Web3 tin prevention the capitalist communicative by turning users into stakeholders and co-owners," he's said before, informing that "the roots of communism came from feelings of inequality."
For Siu, Web3 represents an accidental to physique a amended signifier of capitalism, 1 that’s much inclusive and participatory. And helium urges the manufacture to absorption connected the transformative imaginable of blockchain alternatively than short-term profits, informing against the “FOMO mindset.”
“Let’s punctual ourselves that [crypto] is really helping america physique thing bigger,” Siu said. “It’s large that we’re each making wealth and the manufacture is wonderful, but let’s punctual ourselves wherefore we’re truly here.”