Apple on Metaverse: We See a Lot of Potential and Are Investing — CEO Tim Cook Says ‘It’s Very Interesting to Us’

Apple CEO Tim Cook says the metaverse has a batch of imaginable and his institution is investing accordingly. “It’s precise absorbing to us,” helium noted. Global investments banks Morgan Stanley and Goldman Sachs person predicted that the metaverse could beryllium an $8 trillion opportunity.

Apple Sees a Lot of Potential successful the Metaverse, Says CEO Tim Cook

Apple Inc. answered a question astir the metaverse during its Q1 2022 net telephone past week. CEO Tim Cook was asked, “How are you reasoning astir the metaverse accidental and Apple’s relation successful that market?”

“We’re a institution successful the concern of innovation,” the Apple CEO replied. “So we’re ever exploring caller and emerging technologies. And I’ve spoken astatine magnitude astir however this country is precise absorbing to us.”

Cook elaborated, “Right now, we person implicit 14,000 ARKit apps successful the App Store, which supply unthinkable AR [augmented reality] experiences for millions of radical today,” emphasizing:

We spot a batch of imaginable successful this abstraction and are investing accordingly.

Several radical person estimated the imaginable size of the metaverse to beryllium multitrillion dollars. Global concern banks Goldman Sachs and Morgan Stanley person estimated the metaverse to beryllium an $8 trillion marketplace opportunity.

In December, Bank of America’s strategist, Haim Israel, said that the metaverse is simply a massive accidental wherever cryptocurrencies volition beryllium wide utilized arsenic currencies. “I decidedly judge this is simply a massive, monolithic opportunity,” helium opined.

Do you deliberation the metaverse has a batch of potential? Let america cognize successful the comments conception below.

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