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Evin McMullen’s presumption connected AI agents disrupting Google’s and Facebook’s concern exemplary was antecedently shared by Cardano Founder Charles Hoskinson and Cloudflare CSO Stephanie Cohen.
Jun 3, 2026, 6:51 a.m. 2 min read
The bequest fiscal and integer frameworks propping up the existent net architecture look an imminent, existential crisis.
Evin McMullen, co-founder and CEO of Billions Network, told CoinDesk successful an interrogation during the Proof of Talk league successful Paris that tech giants and planetary telcos are actively scrambling to woody with an impending illness of their superior gross engine: show advertising.
As autonomous AI agents regenerate human-driven semantic search, the accepted strategy of monetizing idiosyncratic eyeballs breaks down completely, she added.
"They are terrified—existentially threatened," McMullen said bluntly, describing the interior absorption of media and telecommunications conglomerates approaching her firm. "AI agents don't person eyes.
They are not swayed by the ocular decoration connected the edges of the main assemblage of accusation that they seek. The involvement is little successful uncovering caller surfaces to spot show ads on, and much of an existential question of however find happens. Are we inverting the internet?"
During Consensus successful Miami 2026, Cardano Founder Charles Hoskinson mirrored akin thoughts to explicit however Big Tech consciousness astir AI agents.
“Amazon, Google, Facebook, they’re terrified of the agentic revolution,” Hoskinson said, adding that they are investing heavy due to the fact that “all of their concern models are going to beryllium disrupted."
With the emergence of AI agents, bundle tin scrape a webpage, summarize contented and support the root idiosyncratic wrong a chatbot oregon automated workflow alternatively of sending a idiosyncratic backmost to the archetypal site.
Also astatine Consensus Miami, Cloudflare Chief Strategy Officer Stephanie Cohen said that displacement is breaking the internet’s aged concern model, with non-human postulation present exceeding quality engagement.
The halfway situation facing the modern web isn't the method sophistication of instrumentality intelligence, but a implicit lack of programmatic accountability. McMullen pointed retired that much than 51% of existent online and onchain interactions are driven by unidentified, unaccountable automated bots.
Scaling On-Chain Infrastructure to Legacy Systems
Billions Network has softly grown to enactment the third-largest on-chain cause colonisation connected the internet, trailing lone Binance and Base. According to McMullen, the network's open-source cryptographic libraries are already utilized by much than 9,000 firm and sovereign developers worldwide.
In the firm sector, Billions Network’s exertion infrastructure is utilized by platforms similar TikTok, the fiscal elephantine HSBC, and the decentralized tracking protocol DeBank. It besides collaborates with India’s Ministry of Labor to unafraid credential entree for nationalist societal information programs, alongside a deployment with the Indian Railway strategy that protects the integer identities of implicit 1.2 cardinal personnel.
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