Binance adds the GRAMMYS feather to its cap of partnerships

Binance announced connected April 1 that it has signed a concern statement with the Recording Academy to go the archetypal cryptocurrency speech spouse of the 64th GRAMMY Awards.

The grant ceremonial is slated for April 3rd. Binance volition besides enactment arsenic a spouse for GRAMMY® Week events, including the inaugural Recording Academy Honors celebration, according to the announcement.

“Starting with the GRAMMYs, we are excited to enactment unneurotic with the Recording Academy to bring caller fresh experiences powered by blockchain and each the large things Web3 exertion tin bring to entertainment.”

Binance co-founder Yi He said astir the partnership. The world’s largest crypto speech by trading measurement added that further details of the concern volition beryllium announced sometime successful the future. It is apt that the institution volition merchandise much accusation erstwhile the lawsuit begins.

Meanwhile, Recording Academy Co-President Panos A. Panay said the crypto speech was the “perfect partner” for the enactment to further its goals of empowering radical progressive successful the euphony manufacture astir the world.

Aggressive Marketing

Binance and assorted different crypto exchanges person been connected the warpath of selling successful caller months, signing concern and sponsorship deals worthy millions of dollars crossed the globe.

Binance successful peculiar has been targeting aggregate industries to propulsion its marque to a wider audience. The GRAMMYS are the 2nd music-related enactment the institution has entered into a concern with. In February, the crypto speech sponsored the seventh season of Nigerian Idol.

A fewer days earlier, the institution purchased a $200 million involvement successful Forbes mag to get 2 of the seats connected Forbes’ committee of directors, which totals 9 people.

Invest successful some caller and old, and span them with crypto.

Binance taking a $200 cardinal involvement successful Forbes https://t.co/DzR2iXGzmh

— CZ 🔶 Binance (@cz_binance) February 10, 2022

Binance intends to usage each these antithetic partnerships to make a web done which it tin link each these antithetic industries to crypto. Binance CEO Changpeng Zhao recently said its strategy is astir “making the crypto manufacture bigger.”

Sports sponsorships

Binance has besides been pushing into the sports industry, particularly done shot which is the astir fashionable athletics successful the world, successful an effort to scope the billions-strong fanbase. The institution precocious signed an statement to sponsor the Argentine Football Association and assistance it contented a instrumentality token.

In January 2022, the crypto speech signed a woody to go the authoritative sponsor for the Africa Cup of Nations 2021. Meanwhile, world-renowned shot nine FC Barcelona tweeted successful the aforesaid period that Binance was the main campaigner to go the adjacent main sponsor of its shirt, having helped the nine make a instrumentality token previously.

Binance is the main campaigner to go Barcelona's main garment sponsor for adjacent season. The nine are looking for €70m and a 4 oregon 5 twelvemonth contract.

— @_AdrianSnchz pic.twitter.com/W1YIsCwRFV

— Barça Universal (@BarcaUniversal) January 15, 2022

However, astatine the extremity of February FC Barcelona rejected Binance’s offer, citing a deficiency of assurance successful the crypto sector.