2 years ago
Taking spot connected April 3, the 64th Grammy Awards ceremonial volition besides diagnostic exclusive NFTs via the OneOf marketplace, issued connected Tezos.
The Recording Academy, a large euphony signaling institution celebrated for its yearly euphony awards Grammy Awards, has inked a concern with Binance, the world’s largest crypto speech by trading volumes.
According to a associated announcement connected Thursday, Binance became the first-ever authoritative crypto speech spouse of the 64th Annual Grammy Awards and Grammy Week events to bring assorted Web3 exertion solutions and experiences to the organization's events and projects.
The concern was announced conscionable a fewer days earlier the 64th Grammy Awards ceremony, which volition instrumentality spot connected April 3 astatine the MGM Grand Garden Arena successful Las Vegas.
Recording Academy co-president Panos Panay specified that the statement envisions the improvement of caller monetization avenues for the Recording Academy and the instauration of caller experiences for euphony fans.
“As the starring subordinate successful the crypto and blockchain abstraction and with its community-focused approach, Binance is the cleanable spouse for the GRAMMYs and for our ngo to empower euphony radical astir the world,” Panay added.
According to Binance co-founder Yi He, the caller concern volition alteration the Recording Academy to conscionable changing demands of its assemblage by providing caller fresh experiences based connected blockchain and “all the large things Web3 exertion tin bring to entertainment.”
A spokesperson for Binance declined to archer Cointelegraph this clip whether the concern would impact utilizing a cryptocurrency, noting that the parties are readying to disclose much details astatine a aboriginal date. “We are presently discussing and exploring a fig of possibilities,” the typical said.
The concern with Binance is not the Recording Academy’s archetypal foray into the intersection of euphony and blockchain. The Recording Academy made a large determination into the manufacture successful November 2021, entering a concern with OneOf, a nonfungible token (NFT) marketplace backed by grounds shaper Quincy Jones. The exclusive concern aims to contented integer collectible NFT drops connected the Tezos blockchain to commemorate the 64th, 65th, and 66th Grammy Awards.
— Tezos (@tezos) December 9, 2021Related: Nifty News: Snoop Dogg and Gary V person $95M successful NFTs, Dolly Parton’s Dollyverse and more…
On the different hand, this is the archetypal clip that Binance partnered with a euphony organization, a spokesperson for Binance told Cointelegraph. The cryptocurrency speech has inactive been moving actively with artists and musicians done its Binance NFT marketplace launched past year.
The concern further reinforces Binance’s committedness to enactment with mainstream companies to boost cryptocurrency adoption.
In aboriginal March, Binance CEO Changpeng Zhao announced that the speech was readying to place and invest successful 1 oregon 2 targets successful each economical assemblage and effort to bring them into crypto. The cryptocurrency elephantine antecedently invested $200 cardinal successful Forbes magazine connected its ngo to amended user knowing of cryptocurrencies and blockchain.
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