2 years ago
Binance wants its portion of the reddish carpet.
The institution said successful a property merchandise Thursday that it is "the first-ever authoritative cryptocurrency speech partner" of the Recording Academy, the organizer of the yearly Grammy Awards.
Held this twelvemonth successful Las Vegas connected April 3, the Grammys are meant to grant 2022's champion philharmonic performances.
Binance said successful a property merchandise that the concern with the Recording Academy could widen beyond conscionable a branding opportunity.
"Starting with the Grammys, we are excited to enactment unneurotic with the Recording Academy to bring caller fresh experiences powered by blockchain and each the large things Web3 exertion tin bring to entertainment," Binance Co-Founder Yi He said successful a statement.
It's not the Grammys' archetypal Web 3 foray. Last November, the awards amusement tapped the Tezos-based OneOf non-fungible token (NFT) level for a three-year partnership.
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Zack Seward is CoinDesk's lawman editor-in-chief. He holds BTC, ETH, UNI, ATOM and a mates NFTs supra CoinDesk's disclosure threshold of $1,000.
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