Binance's chief marketing officer Rachel Conlan to leave the exchange

Eowyn Chen, erstwhile CEO of Trust Wallet, volition service arsenic her interim replacement.

May 12, 2026, 3:25 p.m. 2 min read

Rachel Conlan, the main selling serviceman (CMO) astatine Binance, the world’s largest cryptocurrency exchange, said she is leaving the institution adjacent period aft 3 years helping to physique the brand.

Eowyn Chen, erstwhile CEO of Trust Wallet, volition service arsenic the interim CMO, a Binance spokesperson said via email

“Serving arsenic CMO of Binance has been the privilege of my career,” Conlan said successful an email. “ I'm profoundly grateful to Yi He, Richard [Teng] and the full enactment squad for the spot they placed successful me, and to each subordinate of the squad I've had the honour of moving with.”

Conlan, who took the station successful September 2023, is credited with launching “Crypto,” the perfume. Also known arsenic “Eau de Binance,” the fragrance was introduced by the speech successful March 2024 to observe International Women's Day.

Prior to Binance, Conlan spent a twelvemonth arsenic the planetary caput of marque and partnerships astatine rival OKX, moving nether CMO Haider Rafique.

“Rachel is simply a premier endowment who has near an indelible people connected the institution and aft 4 years of singular work has decided to measurement down to absorption connected idiosyncratic priorities,” a Binance spokesperson said.

Like different ample crypto brands, Binance has signed a enactment of high-profile partnerships, a fig of which predate her tenure. These see the footballer Cristiano Ronaldo, Canadian singer-songwriter The Weeknd, the Alpine Formula One squad and societal media prima Khaby Lame.

This year's crypto marketplace downturn whitethorn beryllium hitting the wallets of selling departments astatine ample crypto firms. Crypto.com, a steadfast that has spent arsenic overmuch arsenic $1 cardinal promoting its sanction connected things similar rebranding the Staples Center, an advert with Matt Damon, FI and UFC deals, lone past week said its CMO, Steven Kalifowitz, is leaving the company.

In addition, Ben Zhou, the CEO of Bybit, the second-largest crypto exchange, said successful a caller interview that helium would not beryllium renewing his F1 sponsorship, and is looking for different deals with amended commercialized value.

Conlan’s past time is June 15 and she volition stay arsenic an advisor to enactment the institution done the transition, Binance said.