Bitcoin is now bigger than Amazon: Here’s how it became a top-5 asset

Bitcoin overtakes amazon successful 2025

On July 14, 2025, Bitcoin crossed a historical threshold. Its terms surged past $122,600, pushing its marketplace capitalization to astir $2.4 trillion — surpassing Amazon’s estimated $2.3 trillion. 

With that, Bitcoin officially joined the ranks of the apical 5 astir invaluable assets connected Earth.

It wasn’t a dilatory burn. Bitcoin (BTC) climbed astir 13% successful conscionable 1 week, driven by record-breaking spot Bitcoin exchange-traded money (ETF) inflows and rising organization demand. 

In overtaking Amazon, Bitcoin besides surpassed the marketplace caps of metallic (around $2.2 trillion) and Google (Alphabet, astir $2.19 trillion). 

Bitcoin vs. Amazon marketplace cap: What’s fueling the rise?

Inflows, institutions and argumentation acceptable the signifier for the emergence successful Bitcoin’s marketplace cap.

Spot Bitcoin ETF inflows

Spot Bitcoin ETFs saw unprecedented demand. On July 10 and 11 alone, US-listed products pulled successful $1.17 cardinal and $1.03 billion, respectively, marking the archetypal clip since their January 2024 debut that back-to-back regular inflows crossed the $1-billion mark.

These flows helped propel Bitcoin past the $120,000 mark and reinforced the asset’s responsiveness to ETF demand. 

BlackRock’s IBIT, a marketplace leader, present holds implicit $80 cardinal successful assets nether management. The continued ETF buying streak is reshaping access, liquidity and perception.

“Crypto Week”

At the aforesaid time, Washington rolled retired a slate of crypto-focused legislation. The CLARITY Act, GENIUS Act and Anti-CBDC Surveillance Act precocious done Congress nether a unified propulsion dubbed “Crypto Week.”

For years, regulatory uncertainty held backmost organization participation. But these bills offered uncommon alignment: clearer frameworks, stronger protections and explicit governmental support. The US authorities signaled that crypto has a spot successful regulated finance, further legitimizing Bitcoin’s relation successful organization portfolios.

A supportive macro backdrop

Bitcoin’s ascent is besides astir timing. Under the recently elected Trump administration, crypto argumentation has shifted toward a friendlier stance. That shift, paired with a weakening dollar and a propulsion for alternatives to centralized money, is fueling interest.

At the aforesaid time, Bitcoin’s correlation with equities has risen sharply. A January 2025 study showed BTC’s rolling correlation with the Nasdaq and S&P 500 hitting 0.87 — a motion that investors present presumption Bitcoin arsenic portion of the broader hazard plus landscape. No longer a fringe bet, Bitcoin is behaving much similar a exertion banal with asymmetric upside.

Together, these forces (strong ETF flows, regulatory clarity and macro tailwinds) explicate wherefore Bitcoin’s emergence is accelerating now.

Bitcoin apical 5 asset: From zero to trillions

Bitcoin’s terms successful 2010: $0.10. In July 2025: implicit $122,000. That’s a summation of much than 1.2 cardinal times (1,219,999%) successful conscionable 15 years. Few assets successful past person experienced a trajectory this steep oregon this transformative.

Bitcoin scarcity 

At the bosom of Bitcoin’s plan is scarcity. With a hard headdress of 21 cardinal coins, Bitcoin mimics the economics of gold, but it’s digital, transparent and borderless. 

Bitcoin is portion of a broader speech astir the aboriginal of money. For many, it has replaced golden arsenic a semipermanent store of worth and ostentation hedge. The Bitcoin vs. golden debate is giving mode to a caller question: How precocious tin Bitcoin’s marketplace headdress go?

Did you know? In 2013, a Welsh IT technologist accidentally threw distant a hard thrust containing 8,000 BTC (now worthy hundreds of millions) successful a Newport landfill. Despite attempts to excavate it, betterment efforts person been refused.

Companies holding Bitcoin successful 2025

Bitcoin’s adoption communicative is besides astir who’s holding it.

As of July 2025:

• Over 265 nationalist and backstage companies clasp a combined 853,000 BTC, oregon astir 4% of the full supply. These see names specified arsenic Strategy, Tesla and Square.
• Spot Bitcoin ETFs present clasp astir 1.4 cardinal BTC (6.6% of the supply), making ETFs 1 of the largest custodians of BTC globally.

This organization footprint supports Bitcoin’s marketplace capitalization contiguous and sets the instauration for aboriginal growth. Bitcoin’s ascent toward the valuations of Apple oregon Microsoft nary longer looks similar wishful thinking. 

Did you know? Semler Scientific, a US-listed aesculapian instrumentality firm, has transformed into a important Bitcoin treasury player. As of June 2025, it held astir 4,450 BTC (worth astir $472 million) aft spending $20 cardinal connected Bitcoin successful conscionable a fewer months.

Bitcoin terms prediction: $167,000

Now that Bitcoin has surpassed Amazon, Google and silver, attraction has shifted to the remaining giants. The adjacent targets: Apple and Microsoft.

The adjacent milestones

Enmanuel Cardozo of Brickken believes that if macro conditions stay favorable and organization request keeps accelerating, Bitcoin could soon situation Apple’s $3.1-trillion marketplace cap. That would necessitate a BTC supra $142,000.

Go 1 measurement further, and Microsoft’s $3.6-trillion valuation comes into view. At that level, Bitcoin would request to deed astir $167,000.

Bullish marketplace forecasts

Major fiscal institutions are updating their models. Standard Chartered projects that Bitcoin volition person reached $135,000 by Q3 and could breach $200,000 by year-end, citing beardown ETF request and continued organization accumulation.

Anthony Scaramucci, laminitis of SkyBridge, puts his forecast successful the $180,000-$200,000 range. He points to increasing wallet adoption, rising involvement successful Bitcoin arsenic a strategical reserve and the accelerating ETF buying streak arsenic cardinal drivers.

The shared presumption is that Bitcoin’s displacement into mainstream fiscal infrastructure is inactive successful its aboriginal stages.

What could spell wrong?

Bullish projections beryllium connected 2 things:

• ETF inflows indispensable proceed astatine scale. If involvement dries up, truthful could momentum.
• Regulatory clarity indispensable advance, not stall. The gains seen aft Congress’s “Crypto Week” authorities won’t clasp if there’s backpedaling oregon governmental absorption successful the agelong term. 

Moreover, Bitcoin has become delicate to involvement complaint signals, argumentation changes and broader marketplace liquidity successful the past, each of which could plaything prices sharply successful either direction.

Why does Bitcoin surpassing Amazon substance for the aboriginal of finance?

Crossing Amazon’s valuation is symbolic for Bitcoin’s beingness arsenic a top-5 asset. 

1. Legitimization

With a marketplace headdress supra $2.4 trillion, Bitcoin has joined the shortlist of assets that specify superior markets today. Once questioned for its legitimacy, Bitcoin is present being embraced by organization allocators, sovereign wealthiness funds and regulated concern products.

2. Portfolio evolution

A cardinal takeaway from 2025 is however Bitcoin’s correlation with equities has evolved. It present tracks the broader marketplace much intimately than ever. 

In different words, Bitcoin is becoming portion of the diversified portfolio conversation, alongside stocks, bonds and real-world plus tokenization strategies.

3. Regulation meets adoption

The CLARITY Act, GENIUS Act and others helped cement crypto’s spot successful the US ineligible framework. Regulation whitethorn yet beryllium catching up to adoption. 

Bitcoin’s emergence to this constituent was erstwhile unimaginable. But now, with Apple and Microsoft successful its sights, the adjacent limb up could beryllium adjacent much dramatic.