Bitcoin is the king of crypto brand awareness for Aussies: Report

2 years ago

Bitcoin (BTC) has topped the crypto charts successful a survey from down under. According to 2,000 Australians surveyed by the Independent Reserve Cryptocurrency Index (IRCI), Bitcoin is fig 1 for marque recognition, ownership and wide sentiment. 

Bitcoin with the astir marque awareness, and by a agelong shot. https://t.co/LqhYPXe3p8

— Stephan Livera (@stephanlivera) November 28, 2022

In the report, portion 92% of Australians person heard of cryptocurrencies, Bitcoin enjoys the highest levels of marque awareness. Accordingly, 90.80% of respondents had heard astir Bitcoin.

Stephan Livera, a fashionable Bitcoin podcaster from Australia, shed airy connected the figures. Livera told Cointelegraph, “Bitcoin continues to turn successful marque consciousness due to the fact that it was archetypal and due to the fact that it was genuinely the zero to 1 infinitesimal akin to discovering occurrence oregon inventing the printing press.”

“Bitcoin besides has the strongest assemblage of builders & educators, truthful it sustains implicit marketplace cycles.”

Bitcoin's designation swells successful Australia contempt the price falling into the teens astatine the opening of November. Over the agelong term, Australians are bullish. The study shares that Australia’s colonisation of astir 26 cardinal radical is “Committed to crypto successful the longer term, with wide adoption and semipermanent assurance successful the sector’s aboriginal remaining high.”

Indeed, astir of those surveyed who ain crypto judge that the terms of Bitcoin volition beryllium supra $30,000 by 2030; astir treble today’s prices. Even for those surveyed who don’t ain crypto and are truthful little biased that their investments volition summation successful value, 43% of those surveyed judge the terms per BTC volition beryllium implicit $30,000.

Adrian Przelozny, CEO of Independent Reserve explained: “Despite this volatility, the 2022 IRCI information intelligibly demonstrates that Australians’ involvement and concern successful crypto remains precocious and continues to summation momentum.”

In the short-term, it’s the youngest demographic that's dropping crypto assets the fastest; falling from 33.3% to 55.7% successful the 18-24 property group. Plus, overall, crypto ownership descreased marginally from 28.8% to 25.6% implicit the past year. 

Livera explained the drop: "As for wherefore 'crypto' and Bitcoin ownership rates are dropping disconnected successful Australia successful 2022, I enactment this down to the accustomed cyclical waxing and waning of the terms action."

"Ironically, it's present successful the carnivore marketplace that newer speculators larn much astir the existent ethos of Bitcoin and go HODLers and stackers who make the basal for the adjacent cycle."

However, arsenic Livera alludes to, it's unclear which assets the groups are nary longer holding. The study bundles unneurotic Bitcoin with different cryptocurrencies, specified arsenic Solana (SOL) oregon Ethereum (ETH), connected broader questions. For example, it asks, "Will crypto beryllium wide accepted by radical and businesses," contempt the information that Ethereum's committedness was not to go a currency but a means of monetizing the platform, portion Solana is intended to beryllium a location for decentralized applications oregon DApps. 

Related: Aussies warned to debar crypto insubstantial wallets they find connected the street

Despite the youngest property radical falling retired of emotion with crypto, cryptocurrency consciousness among Australians wide accrued somewhat to 92%, up from 91.2% past year. And with 90.8% of respondents acquainted with Bitcoin, it continues to beryllium the astir fashionable crypto.

Curiously, consciousness of Bitcoin among the implicit 65s is soaring–to 93.5% levels, which indicates that boomers are warming up to Bitcoin.

View source