Bitcoin Ownership Overtakes Gold as 49.6 Million Americans Now Hold BTC

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FeaturedPublished:Jul 22, 2026, 6:30 AM

Bitcoin has overtaken golden arsenic the preferred hard plus among American investors, according to bitcoin fiscal services steadfast River. The steadfast recovered that 49.6 cardinal Americans, oregon 18.6% of the big population, present ain bitcoin, compared to 28.8 million, oregon 10.8%, who clasp gold.

Published: Jul 22, 2026, 6:30 AM

Bitcoin Ownership Overtakes Gold arsenic  49.6 Million Americans Now Hold BTC

Key Takeaways

  • River’s July study recovered 49.6 cardinal Americans clasp bitcoin versus 28.8 cardinal who ain gold.
  • US bitcoin ownership climbed from a 14.3% adoption complaint to 18.6% successful astir six months.
  • The US authorities holds 328,372 BTC arsenic lawmakers measurement a ceremonial strategical reserve.

Bitcoin Adoption Outpaces a 5,000-Year-Old Rival

River, a bitcoin-focused fiscal services company, published probe earlier this period showing that bitcoin ownership among American adults has overtaken golden ownership for the archetypal clip connected record. The steadfast reported that 49.6 cardinal Americans present clasp bitcoin, oregon 18.6% of the big population, portion 28.8 million, oregon 10.8%, ain gold.

Gold has served arsenic a store of worth for astir 5,000 years, portion bitcoin has existed for lone astir 16 years since the Bitcoin web launched successful January 2009. River’s findings bespeak that an plus with a fraction of gold’s way grounds has already built a larger basal of idiosyncratic American owners than golden has aft millennia.

River attributed the displacement to 2 main forces, namely entree and culture. The steadfast said favorable regulation, a debased obstruction to introduction done exchanges and mobile apps, and an American taste leaning toward idiosyncratic investing and fiscal self-reliance person combined to accelerate adoption.

The study besides recovered that Americans collectively clasp astir 42% of each bitcoin successful planetary circulation, a attraction described arsenic making the United States the “global bitcoin superpower.”

Bitcoin ownership data, per River

Government and Corporate Holdings Reinforce the Shift

Public companies headquartered successful the state clasp astir 1.24 cardinal BTC, according to River, representing 92.7% of each bitcoin held by publically traded companies worldwide, a attraction that reflects however ascendant US-listed firms person go successful firm bitcoin treasury strategy.

The U.S. authorities itself holds 328,372 BTC, according to onchain information confirming the national crypto stockpile, worthy much than $23 cardinal astatine caller prices. That reserve, built up mostly done plus seizures, has go a focal constituent of ongoing legislative efforts, including bills introduced this twelvemonth to formally codify a strategic bitcoin reserve with semipermanent holding requirements and a people of accumulating up to 1 cardinal BTC.

Mining infrastructure tells a akin story, fixed that the U.S. accounts for 37.5% of Bitcoin’s planetary hashrate and that much than 150 bitcoin-related companies, spanning exchanges, custodians, miners, and outgo processors, are present headquartered domestically.

A Fast-Rising Adoption Curve

A abstracted survey recovered that the U.S. bitcoin ownership complaint stood astatine 14.3% astatine the commencement of 2026, meaning the complaint has climbed much than 4 percent points successful astir six months nether River’s latest measurement.

Wall Street’s posture toward bitcoin has shifted alongside retail adoption, with River’s study noting that respective ample U.S. plus managers person opened bitcoin exchange-traded money (ETF) organisation to their clients this year, putting bitcoin successful beforehand of fiscal advisors who antecedently had small crushed to sermon the plus with retail clients. That organisation shift, combined with rising nonstop ownership, implies that bitcoin is moving from a niche holding to a much modular portion of American household equilibrium sheets.

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