Bitcoin price not more important than financial independence: Trezor CEO

Amid Bitcoin (BTC) seeing important terms summation truthful acold successful 2023, 1 manufacture enforcement stressed that determination are immoderate features of Bitcoin that are acold much important than its price.

Matěj Žák, the recently appointed CEO of crypto hardware steadfast Trezor, believes that Bitcoin-enabled fiscal independency is the apical payment of the cryptocurrency and it’s much important than its market.

“The twelvemonth 2023 volition beryllium marked by a consolidation of the marketplace and for us,” Žák said successful an interrogation with Cointelegraph, adding that present Trezor has a large accidental to amended its products to hole for the upcoming bull market.

Bitcoin’s easiness of usage is 1 of the large directions that Trezor volition proceed to absorption connected this twelvemonth arsenic BTC and crypto are inactive often seen arsenic analyzable method concepts, Trezor CEO noted. “It’s our ngo to marque self-custody adjacent much accessible for mean users,” helium added.

Contrary to fashionable belief, Bitcoin is not a analyzable instrumentality but alternatively a “simple exertion with immense potential,” according to Žák. That is due to the fact that Bitcoin has unlocked unsocial features that could alteration contention with rigid accepted fiscal systems, Trezor CEO said, adding:

“When you recognize it successful its broadest context, enabling fiscal self-sovereignty, for example, the terms of Bitcoin becomes a secondary consideration. Philosophically this is wherever I americium at.”

The quality comes amid Bitcoin seeing coagulated gains implicit the past 2 weeks, returning to levels preceding the collapse of the FTX exchange successful aboriginal November 2022. Since the opening of 2023, Bitcoin has surged 14%, concisely hitting $19,000 connected Jan. 13. At the clip of writing, Bitcoin is trading astatine $18,900, oregon 3.6% implicit the past 24 hours, according to information from CoinGecko.

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Trezor is 1 of fewer companies that benefited from the FTX illness and the associated situation of centralized crypto exchanges, reporting a 300% surge successful sales by mid-November. In January, the steadfast appointed Žák arsenic the caller CEO, taking implicit Trezor co-founder Marek Palatinus. The erstwhile CEO volition stay astatine the institution arsenic an advisor to assistance usher the strategical and method absorption of the firm.