Blue Chip NFTs 101 – Azuki, A New Kind Of Brand For The Future… And A Scandal

2 years ago

The thought down Azuki is to premix NFT civilization with anime-style drawings, with a planetary assemblage moving unneurotic down the scenes. Which is phenomenal. Azuki defines itself arsenic a “decentralized marque for the metaverse.” This brand’s main merchandise is simply a postulation of 10K anime-style avatars successful NFT form. The postulation is besides called Azuki and astatine inception was 1 of the NFT space’s biggest occurrence stories… 

… until admissions and revelations by 1 of the project’s creators formed a shadiness connected Azuki arsenic a whole. 

Let’s reappraisal the project’s history, its characteristics, and the revelations that changed it all.

Azuki’s Origin Story

The task exists since January 12th, 2022. The squad down Azuki is Chiru Labs, their slogan is “Born successful Los Angeles. Building for the metaverse.” Most of the members usage pseudonyms and support their identities private. A fewer usage their existent name, similar Azuki’s co-creator and illustrator Arnold Tsang from Toronto, Canada. He’s well-know for his information successful “Overwatch,” which Wikipedia describes arsenic “a 2016 team-based multiplayer first-person shooter crippled developed and published by Blizzard Entertainment.”

The assemblage down it is simply a cardinal portion of the project. On Azuki’s website, they usage slogans similar “A caller benignant of marque that we physique together” and “A marque for the metaverse. By the community.” Ownership of 1 of the 10K Azuki NFTs gives the idiosyncratic entree to The Garden. A virtual spot Azuki promises “starts with exclusive streetwear collabs, NFT drops, unrecorded events, and overmuch much that volition beryllium revealed implicit time.”

Azuki is simply a integer brand. A “decentralized marque of the future.”

At first, it seemed similar the NFT postulation was going to propel them to instant classical status. The archetypal occurrence made their sanction recognizable and sent the collection’s level terms to treble digits. At 1 point, it reached a maximum of 22 ETH. Nowadays, the level terms astatine Opensea is 7.4 ETH, what happened? Whatever the reason, the Azuki postulation gets around. It has moved a full measurement of 260.2K ETH successful transactions truthful far.

We Need A Little… Controversy

The turning constituent for Azuki was a Twitter Space, of each things. On May 10th, crypto influencer Andrew Wang interviewed  Zagabond, 1 of Azuki’s founders, who conscionable similar that revealed that helium was portion of a fewer NFT projects that didn’t extremity well. It astir sounded similar they were a rug pull, and radical freaked retired accordingly. The collection’s level terms started falling and it hasn’t recovered yet. 

It was a enigma astatine first, but according to Cryptoslate, the projects Zagabond was progressive with were:

  • CryptoPhunks, the archetypal CryptoPunk copycat collection. The archetypal postulation to person a DMCA takedown from Larva Labs. Because of that, the CryptoPhunks were delisted from OpenSea and Zagabond gave the task to each the holders successful July, 2021.
  • Tendies, a task that failed to seizure the NFT culture’s imaginativeness and unopen down successful the mediate of the minting process. 
  • CryptoZunks, a postulation that defines itself arsenic “the archetypal Punks to beryllium generated on-chain with randomized attributes. Each Zunk is guaranteed to beryllium unsocial from immoderate Punk.” Apparently, it failed due to the fact that of Ethereum’s costly state fees.

According to Cryptoslate, “Like the archetypal 2 projects, this failed 1 was besides a lesson. Zagabond said these 3 projects taught him that “blindly pursuing the NFT meta doesn’t get you far.” He claims that each the lessons from these projects are present being applied to marque Azuki a success.” None of that helped and the collection’s level terms went downhill. 

The question present is, were these projects rug pulls oregon elemental failures without atrocious intentions? 

ETH terms illustration for 09/08/2022 connected Bitfinex | Source: ETH/USD connected TradingView.com Azuki, Built For The Metaverse

The explanation of metaverse successful Azuki’s tract is controversial, to accidental the least.

“The metaverse contiguous is wherever we presently walk astir of our time: Discord + Twitter. How bash we amplify this acquisition for Azuki members? How bash we administer the marque to places that person the astir attraction today? More importantly, wherever volition the metaverse beryllium 1 year+ from now?”

Is elemental societal media portion of the metaverse? How does Azuki not cognize wherever the metaverse volition beryllium 1 twelvemonth from now? Other blue-chip NFT collections are already gathering their version, laying their chips connected the table. Is Azuki excessively late? Or are Chiru Labs conscionable softly developing? According to the company, they’re exploring the anticipation of processing a game. “Few teams person the acquisition and inheritance to physique a genuinely large crippled with wide marketplace entreaty and scalability. Though the halfway squad has the experience, it’s a immense endeavor nonetheless.”

The Azuki postulation is down, but not out. The squad seems to person shaken the stink that Zagabond’s revelations brought, but did truthful successful the mediate of a carnivore marketplace successful which the full NFT marketplace is down. Azuki stopped the bleeding. The question is, tin they reclaim and adjacent surpass past glories?

Featured Image: Azuki banner from their site | Charts by TradingView
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