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Meliuz archetypal bought Bitcoin successful March aft its committee of directors approved utilizing up to 10% of the company’s currency to bargain the cryptocurrency.
Brazilian fintech steadfast Meliuz has floated a program to grow its Bitcoin holdings and marque the cryptocurrency a strategical plus connected the company’s books.
Meliuz, which provides cashback and fiscal exertion services, is taking the program to marque Bitcoin (BTC) the superior strategical plus successful the firm’s treasury to shareholders successful a gathering slated for May 6, according to a translated April 14 statement.
The institution said its halfway concern volition stay unchanged, but “the procreation of currency from operations is cardinal to the strategy of acquiring much Bitcoin implicit time.”
If shareholders o.k. the measure, Bitcoin volition beryllium adopted arsenic the firm’s main strategical treasury asset, but it volition besides look to foster “the incremental procreation of Bitcoin for its shareholders, whether done the procreation of operating currency oregon done imaginable fiscal transactions and strategical initiatives.”
Shareholders who disagree with the caller absorption and held their shares earlier April 14 tin petition reimbursement.
Meliuz shares leap connected Bitcoin plan
In the trading league aft its caller Bitcoin program was announced, Meliuz (CASH3) jumped implicit 14% from 3.28 Brazilian reals ($0.56) to 3.76 Brazilian reals ($0.64) connected the Brazilian Stock Exchange, according to Google Finance.
In total, Meliuz’s stock terms has spiked up implicit 27% successful the past 5 days to 3.85 Brazilian reals ($0.65).
Meliuz’s stock terms has risen implicit 27% successful the past 5 days, including a 14% spike aft its caller Bitcoin program was revealed. Source: Google Finance
Meliuz purchased Bitcoin for the archetypal clip successful March aft its committee of directors approved utilizing up to 10% of the company’s currency for Bitcoin, purchasing 45 BTC for astir $4.1 million.
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The magnitude of Bitcoin held connected the books of publically traded companies rose by 16.1% successful the archetypal 4th of 2025, according to Bitwise. Public companies bought astir 95,431 Bitcoin implicit the quarter, expanding the full holdings crossed each company’s equilibrium sheets to astir 688,000.
Meliuz was among 12 firms that added Bitcoin to their equilibrium sheets for the archetypal clip successful Q1 20025, joining the likes of video-sharing level Rumble.
Michael Saylor’s integer plus firm, Strategy, has besides continued its semipermanent strategy of acquiring much Bitcoin with its most caller April 14 purchase consisting of 3,459 Bitcoin bought for $285.5 million.
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