Champions League finalist PSG confirms Bitcoin treasury, looks for Web3 builders

Paris Saint-Germain announced connected May 29 that the nine holds Bitcoin (BTC) connected its equilibrium expanse and plans to grow PSG Labs to enactment companies gathering connected the network.

During the 2025 Bitcoin Conference successful Las Vegas, a spokesperson revealed that the nine shifted portion of its currency reserve into Bitcoin successful 2024 and inactive holds the position.

PSG Labs, described arsenic “the Innovation Hub of Paris Saint-Germain,” besides mentions different crypto-related initiatives connected its official website.

Some of the initiatives that PSG Labs aims to enactment see tokenization, decentralized autonomous organizations (DAOs), non-fungible tokens (NFTs), stablecoins, custody solutions, and on-chain gaming.

The spokesperson added that the nine volition steer backing and go-to-market assistance to Bitcoin-focused startups done pilots connected the club’s integer channels and vulnerability to much than 500 cardinal fans.

Earlier blockchain moves

PSG’s crypto past began successful 2018 with the launch of a instrumentality token done Socios, the Paris Saint-Germain Fan Token. Three years later, the nine struck a multi-year sponsorship deal with Crypto.com, which was partially paid successful the exchange’s CRO token and included NFT collaborations. 

In February 2024, PSG became the archetypal nonrecreational sports squad to run a validator on the Chiliz blockchain. It pledged each validator rewards to buyback PSG instrumentality tokens and hosted stadium-based hackathons astatine Parc des Princes to bolster Web3 development. 

PSG joins a tiny radical of nonrecreational sports franchises experimenting with integer assets, though fewer person declared bitcoin treasury positions. Most teams that interact with crypto trust connected sponsorship revenue, instrumentality tokens, oregon NFT collectibles alternatively of nonstop holdings.

By keeping BTC connected its books and investing successful Bitcoin-centric startups, PSG aims to differentiate sponsorship income from strategical investments successful the underlying technology.

The spokesperson closed the league by saying the nine volition “race with them” and scope planetary markets done the club’s marque infrastructure.

The station Champions League finalist PSG confirms Bitcoin treasury, looks for Web3 builders appeared archetypal connected CryptoSlate.