Chinese Marketing Company Aurora Mobile Plans to Adopt Crypto Treasury

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Aurora Mobile (JG), a Nasdaq-listed selling exertion provider, is the latest publically traded institution to program a treasury strategy that includes cryptocurrency investments.

The Shenzhen, China-based company's board approved an inaugural to convert up to 20% its currency and currency equivalents into BTC and different integer assets. The investments whitethorn see bitcoin BTC, ether ETH, Solana's sol SOL and sui SUI among different tokens, it said Wednesday.

Aurora aims to "preserve and heighten plus worth portion supporting its strategy to grow marketplace coverage," it said successful a statement.

In its latest quarterly net report, Aurora reported cash, currency equivalents and restricted currency totaling 113.6 cardinal yuan ($15.8 million), suggesting it could put immoderate $3 cardinal successful bitcoin and different crypto.

The strategy emulates that of aggregate different companies that person revealed plans to get bitcoin successful caller weeks.

The company's shares jumped successful pre-market trading pursuing the announcement, trading astir 10% higher astatine $12.10.

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