Co-founders of StoryCo discuss how blockchain technology can evolve the way IP is franchised

What captivates galore creators successful the realm of blockchain and Web3 is the anticipation to create, ain and gain without intermediaries, and nonfungible tokens (NFTs) person emerged arsenic a catalyst successful however it could beryllium possible. 

On this week’s occurrence of NFT Steez, co-hosts Alyssa Expósito and Ray Salmond chat with Justin and J.P. Alanis, the co-founders of StoryCo — an unfastened media level — connected the imaginable of creators co-creating and franchising intelligence spot done their storytelling and the integration of soulbound tokens — but how?

Create-to-own and fandom trends emerging successful Web3

As creators themselves, the Alanis brothers person a grasp connected the challenges that impede galore creators and organizations erstwhile it comes to talent, cognition and assets sharing, compensation and collaboration.

When asked however create-to-own models are feasible and accessible, the brothers attributed overmuch of StoryCo’s feasibility to blockchain exertion due to the fact that of its verifiability, accessibility and transparency, yet it has “abstracted a batch of the technology,“ said Justin.

In this way, it lessens the “weariness” that creators consciousness erstwhile archetypal navigating Web3 and alternatively is seamless and “welcoming,” said J.P.

J.P. reiterated that much often than not, creators are challenged, having gone from a much siloed centralized enactment operation to 1 that is unfastened and decentralized.

Related: Comic-Con guru says storytelling is the cardinal constituent for palmy NFT projects

“I deliberation stories are their champion erstwhile they commencement centralized,” commented J.P. erstwhile explaining however it’s easiest to physique disconnected of thing and “have immoderate momentum down an idea” for it to transportation immoderate “traction.”

Storytelling level arsenic a nationalist good

The conflict betwixt needing large manufacture players wrong the Web3 ecosystem and having them beryllium authentic is prevalent. Regarding the standards and processes StoryCo has implemented to “do it right,” arsenic Salmond said, Justin commented connected the evolving conversations and dialog wrong the assemblage and the business. 

However, Justin emphasized that StoryCo’s ngo to “legitimize what they are doing with storytelling” is yet centered connected the content that the level tin beryllium viewed arsenic a “public good.”

Recognizing that determination is simply a “tightrope walk” equilibrium betwixt the task and the platform, J.P. explained that the projects are a ground to facilitate attraction and operation wrong an assemblage oregon community.

The Disco Ball, StoryCo’s profile-picture project, is intended to amusement a wider assemblage the unfastened media platforms’ capabilities successful co-creating, franchising and distributing intelligence property.

J.P. described StoryCo’s projects, similar The Disco Ball, arsenic akin to Nintendo, whereby a “new Mario crippled followed each console release." The caller games were created to “engage an audience” and amusement what the console — or, successful this case, the level — was susceptible of fixed emerging technologies.

Listen to Part 1 of NFT Steez’s conversation with StoryCo on the caller Cointelegraph Podcasts page oregon Spotify, Apple Podcasts, Google Podcasts or TuneIn. Make definite to tune into adjacent week’s occurrence to perceive Part 2, wherever the StoryCo founders sermon the integration with euphony NFTs and soulbound tokens.