2 years ago
Cryptocurrency speech Coinbase was forced into an outage aft its advertisement during Super Bowl LVI betwixt the Los Angeles Rams and Cincinnati Bengals brought astir a surge successful traffic.
The Nasdaq-listed firm's debut successful the astir costly commercialized airtime slot connected the U.S. advertizing calendar prompted "more postulation than ... ever encountered," Chief Product Officer Surojit Chatterjee said successful a tweet.
Coinbase had to "throttle postulation for a fewer minutes," Chatterjee tweeted astatine 8:17 p.m. ET. According to Downdetector, users had been experiencing problems accessing the speech since 7:20 p.m. The speech announced connected its main Twitter relationship that it was backmost up and moving astatine 8:23 p.m.
With viewership successful the U.S. consistently astir the 100 cardinal mark implicit the past decennary oregon so, commercialized airtime during the National Football League's yearly title showpiece is among the astir sought aft successful the world. The terms of a 30-second Super Bowl advertisement slot connected NBC was reportedly astir $6.5 million – up astir $1 cardinal from past twelvemonth – with immoderate slots costing arsenic overmuch arsenic $7 million.
This year, for the archetypal time, Super Bowl viewers were shown ads from a fig of crypto companies. Along with Coinbase, crypto exchanges FTX and Crypto.com and eToro each appeared during commercialized breaks. FTX's advertisement featured comedian Larry David portion Crypto.com's starred National Basketball Association fable LeBron James.
Coinbase spent arsenic overmuch arsenic $14 cardinal connected its ad, which featured a QR codification bouncing astir a achromatic screen for its afloat 60 seconds. Viewers who scanned the QR codification were taken to Coinbase's site, wherever they were invited to motion up and person $15 successful escaped bitcoin positive the accidental to triumph $3 cardinal successful prizes.
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Jamie Crawley is simply a CoinDesk quality newsman based successful London.
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