7 hours ago
There’s nary shortage of crypto projects that person been touted arsenic the happening that volition onboard the adjacent cardinal users to Web3, but Moonwalk Fitness has a somewhat antithetic attack — wellness.
The fittingness accountability app, which launched for iOS and Android earlier this year, fundamentally offers users a mode to stake connected whether they’ll conscionable their fittingness goals — for now, that’s regular steps, but Moonwalk Fitness’ Director of Growth Caitlin Cook — speaking with CoinDesk up of Consensus 2025 successful Toronto — that the task hopes to adhd antithetic types of in-app fittingness challenges and metrics beyond measurement count.
In its existent form, Moonwalk Fitness presents users with a assortment of games to take from, varying successful duration, step-count, and buy-in price. Users person to wage a interest (in USDC, BONK, oregon SOL) to articulation the game. If they deed their regular measurement goals, they get each their wealth backmost – positive the accidental to divided a prize pool, created from the deposits of users who didn’t conscionable their measurement goals. In this way, Moonwalk Fitness offers users some a carrot — the imaginable to marque wealth — and a instrumentality — the imaginable to suffer wealth — in their fittingness journeys.
Read more: How to Make oregon Lose Hundreds of Dollars Betting Crypto connected Your Fitness Goals
Cook said users each astir the satellite are uncovering their mode to Moonwalk Fitness , adding that she was peculiarly bullish connected markets similar Southeast Asia and Africa. Because users tin make their ain games, mounting their ain buy-in prices, determination is nary fiscal obstruction to entry.
“What’s capable for idiosyncratic to really execute the enactment is antithetic depending connected wherever you are,” Cook said. “So we person games wherever [the buy-in] is simply a precise tiny magnitude of BONK, wherever possibly it’s a mates dollars successful USDC, and radical are eating it up,” Cook said. “Becasue alternatively of gatekeeping it, wherever it’s like, ‘oh, you request X magnitude of wealth to join, we’re opening it up to everyone.”
The project’s 4 biggest markets are presently France, the U.S., Nigeria and Vietnam, Cook said.
“I deliberation a batch of crypto builders mostly thin to absorption connected the aforesaid markets wherever it's similar the much affluent radical who get to deploy capital,” Cook said. “If you person legs that work, you tin usage this product. The full addressable marketplace is rather large.”
Seeing the increasing adoption of Moonwalk Fitness astir the satellite has been exciting, Cook said.
“Opening our Twitter each time is incredible, due to the fact that it's like, I’ll spot a radical of Venezuelan grandmas going for a locomotion together, posing for a picture, which is truthful cool,” she said. “We conscionable had radical bash a conscionable up successful Turkey that we did not organize. It was conscionable similar a radical happening wherever they conscionable decided to spell retired and walk. The entreaty is precise broad.”
Even for radical who are already active, Cook said the quality to marque wealth from thing they’re already doing makes Moonwalk Fitness appealing.
“We spot that successful Nigeria, for example, they're walking truthful much, and they're like, ‘Oh, my God, I tin marque wealth from thing I'm doing already.’ And it's like, yes, you can. It’s a amusive mode to marque thing that's mean a small spot much gamified successful a ace elemental way.”
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