Crocs Is Chomping Into NFTs, Trademark Filings Show

Leisure footwear institution Crocs, Inc. filed a trademark exertion connected Jan. 11 that would grow its marque into the realm of NFTs.

Non-fungible tokens of Crocs “footwear, clothing, bags, accessories and charms for decorating” them would each beryllium covered, nationalist filings show. So excessively would bundle for sending, receiving and trading these integer assets, arsenic would an online store for selling them, the USPTO application said.

The filing is simply a beardown motion that Crocs is preparing to contented NFTs, 1 well-known crypto-intellectual spot lawyer told CoinDesk. Its counsel, WilmerHale, filed connected an “intent-to-use” basis, meaning the marque has a genuine volition to usage it successful commerce.

Crocs is hardly the lone footwear marque moving into integer wearables: Nike, Adidas and Under Armour person each made footwear NFT plays successful caller months. Their drops generated millions of dollars of gross from consumers anxious to flout their integer kicks successful platforms similar The Sandbox and Decentraland.

NFTs could spell a lucrative caller concern for publicly-traded Crocs, which had a banner 2021 posting 67% gross maturation year-over-year. Executives spoke of the company’s digital-first absorption successful its Jan. 11 net telephone but made nary notation of the metaverse.

A typical for the institution did not respond to a petition for remark by property time. Neither did its lawyers.