2 years ago
Crypto speech Crypto.com has made different splash successful the satellite of sports partnerships, announcing it volition beryllium the authoritative sponsor of the 2022 FIFA World Cup connected Tuesday.
The concern volition enactment the exchange’s branding each astir the tournament’s Qatar venue, arsenic good arsenic wrong the stadium’s broadcast view. The full compensation for the woody was undisclosed.
"No athletics brings the satellite unneurotic similar football, and nary sporting lawsuit brings the satellite unneurotic the mode FIFA World Cup does,” Crypto.com CMO Steven Kalifowitz told CoinDesk successful a statement. “Only a fewer brands person the privilege to enactment arsenic authoritative sponsors, and we jumped astatine the accidental to beryllium the archetypal marque to correspond the crypto manufacture successful this historical month-long event.”
Crypto.com made headlines backmost successful November erstwhile it acquired the naming rights to the iconic Staples Center successful Los Angeles, renaming it Crypto.com Arena. The woody was estimated to outgo $700 million, which makes it the largest naming rights woody successful sports history.
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Eli is simply a quality newsman for CoinDesk. He owns BTC, ETH and SOL.
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