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Steven Kalifowitz volition beryllium moving connected from his relation arsenic CMO, effectual June 30, and volition past proceed connected arsenic advisor to the CEO.
May 5, 2026, 1:48 p.m. 1 min read
The main selling serviceman (CMO) astatine Crypto.com, Steven Kalifowitz, who has overseen much than $1 cardinal spent connected partnerships and precocious illustration campaigns successful the past respective years, is leaving the company.
Crypto.com spokesperson said Kalifowitz volition beryllium moving connected from his relation arsenic CMO, effectual June 30, and volition past proceed connected arsenic advisor to the CEO.
“Steven has been a important contributor to the effectual mainstreaming of the Crypto.com brand, from introducing Crypto.com connected a planetary signifier done our archetypal marque movie successful 2021, to striking strategical partnerships and sponsorships that person helped link Crypto.com to millions of consumers,” the spokesperson said.
Kalifowitz has been CMO astatine Crypto.com for adjacent to six years, during which clip the institution surged successful designation from conscionable being an app to a planetary brand.
During his tenure, Crypto.com has invested over $1 cardinal successful partnerships, including a $700 million, 20-year woody for naming rights to the Crypto.com Arena (formerly Staples Center), and a $100 cardinal campaign with Matt Damon.
The crypto buying level besides has high-profile partnerships with Formula 1 and the Ultimate Fighting Championship (UFC), an American mixed martial arts promotion institution based successful Las Vegas.
Kalifowitz was antecedently a marque manager astatine Twitter for 4 years, and president of existent property level Localize.city.
Founded successful 2016, Singapore-based Crypto.com allows users to bargain and merchantability much than 200 cryptocurrencies, arsenic good arsenic the quality to gain rewards by depositing crypto oregon utilizing its Visa card.
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