Crypto exchange FTX.US to give away Bitcoin as part of Super Bowl ad

Cryptocurrency speech FTX.US volition beryllium giving distant escaped Bitcoin arsenic portion of its upcoming advertizing run astatine the Feb. 13 Super Bowl LVI.

However, the magnitude of Bitcoin fixed distant has yet to beryllium determined due to the fact that it volition beryllium connected what clip the advertisement runs connected the East Coast.

For example, if the advertisement runs astatine 8:50 PM, the Bahamian-based speech volition springiness distant 8.50 BTC ($374,000 astatine existent prices). But if the advertisement is aired aboriginal successful the crippled — astatine 11 PM for illustration — the giveaway volition summation to 11 BTC (around $484,000 astatine the moment).

The airtime slot for the advertisement is scheduled successful the game’s 2nd half, which is slated to commencement astatine 8 PM ET (1:00 AM UTC, Feb 14), an hr and a fractional aft initially kicking off.

— FTX - Built By Traders, For Traders (@FTX_Official) February 7, 2022

The prize volition beryllium divided betwixt 4 people, who volition request to unfastened FTX.US accounts to assertion their prize, however, you don’t request an relationship to enter. The winners volition beryllium contacted via Twitter nonstop message.

Anyone who follows the company’s Twitter relationship and retweets the pinned tweet of its commercialized betwixt the clip the advertisement airs and 11:59 PM EST is eligible to win. Participants indispensable besides beryllium ineligible residents of the U.S., though New Yorkers are excluded.

The upcoming Superbowl advertisement run comes arsenic FTX CEO and Founder Sam Bankman-Fried continues to people sports arsenic the fastest-growing lawsuit basal for crypto adoption.

FTX archetypal announced its purchase of the Superbowl ad clip slot successful October 2021, wanting to scope a wider audience. The Superbowl has an estimated TV assemblage of 92 cardinal viewers.

At the time, Bankman-Fried said, “there is nary bigger, much mainstream lawsuit to stock a connection similar that than the Super Bowl.”

Related: FTX launching NFT sports platform, backs LCS esports league with 7-year deal

In June, FTX.US partnered with seven-time Super Bowl champion Tom Brady and his wife, Brazilian supermodel Gisele Bündchen. The speech besides became the official sponsor of Major League Baseball successful the aforesaid month.

In March, it arranged to name the Miami Heat’s location stadium the FTX Arena until 2040, earlier gifting each spectator successful 1 conception of FTX Arena $500 successful crypto astatine the Miami Heat play opener game.