Decentraland to host world’s first metaverse fashion week

After hosting the archetypal metaverse festival, Decentraland announced that they’d beryllium hosting the archetypal metaverse manner week (MVFW) betwixt March 24 and 27.

MVFW is designed by Decentraland Foundation’s originative manager Sam Hamilton and MVFW caput Giovanna Casimiro. Unlike accepted manner shows, which are not accessible to mundane citizens, Decentraland MVFW volition beryllium accessible to everyone who tin log successful to the metaverse. Anyone volition beryllium capable to showcase their designs and beryllium successful the beforehand row.

Hamilton mentioned that manner became a important portion of the metaverse during an interrogation past year. However, helium stressed that their superior absorption successful MVFW is to supply an open-source lawsuit arsenic disposable to everyone. He said:

“But yet what we bash is for the community, truthful it’s precise user-focused. It’s free, everything is disposable to everyone. There volition beryllium immoderate spectacular shows. There volition beryllium wearables disposable for our apical users, they privation to spot that benignant of content.”

Four weeks of manner events

Over these 4 days, Decentraland volition big runway shows, manner experiences, pop-up shops, panels, exhibitions, and after-parties.

The four-week lawsuit volition beryllium acceptable successful Decentraland’s caller Luxury Fashion District, which already houses galore shops of notable brands specified arsenic Tommy Hilfiger. The kick-off volition beryllium made by Selfridges‘ uncover of their caller metaverse store located successful the manner district.

Participating brands volition ve exhibiting integer garments connected avatars walking connected virtual catwalks. There volition beryllium a cardinal catwalk wherever astir luxury brands volition person their shows. This catwalk volition beryllium custom-designed for each brand’s theme. In addition, determination volition beryllium a secondary catwalk to big mainstream brands and the 3rd 1 for assemblage designers.

During this event, users volition beryllium capable to acquisition the exhibited items arsenic NFTs to formal their avatars. Some NFTs volition besides beryllium tradable for the carnal mentation of the article. There volition besides beryllium antithetic types of commerce and escaped NFT giveaways.

Art and movie volition besides person an indispensable relation passim the event. Housed successful CashLabs’ Art Gallery and Screening Room, notable manner movies similar Chanel and House of Lanvin volition beryllium viewed.

In summation to MVFW events, each different Decentraland features volition beryllium accessible during these dates.

High-End Fashion Brands

Until now, Paco Rabanne, Dolce & Gabanna, Etro, Tommy Hilfiger, Dundas, Cavalli, Nicholas Kirkwood, and Elie Saab announced that they’d beryllium joining the MVFW. According to Graziosi, participating brands volition showcase a caller postulation oregon caller interpretations of existing pieces.

Evangelo Bousis was 1 of the brands that shared their ideas for the caller metaverse collection. The set hinted that they’d absorption connected experimental replicas of their celebrated pieces that don’t needfully travel the rules of physics. Sharing their enthusiasm for designing unorthodox pieces, the laminitis of Evangelo Bousis stated:

“The constituent of the metaverse is to imagination and bash these fantastical looks that you can’t deterioration successful existent life. I archer [designer Peter Dundas] that you request to leap connected the bid oregon you volition miss the train. We deliberation this is the future.”

In summation to decorator brands, galore celebrated integer manner collections similar The Fabricant,

An illustration from Auroboros’ Biomimicry postulation (via dezeen.com)

Auroboros, and DressX volition besides articulation the week and big runway shows. In addition, brands similar Coach, Axel Arigato, Ester Manas, Wandler, Eytys, and Osoi volition besides grounds their integer accessories successful a virtual store.

The Fabricant besides invites participants to taxable their reworked designs of the brand’s play 1 scope successful open-source entree to fashion. Six winning re-designs volition beryllium selected done a nationalist ballot and amusement up connected the runway.

The manner week volition adjacent with integer haute couture marque Auroboros’ postulation Biomimicry, auctioned arsenic a bid of NFTs.