DeFi Data Shop Nansen Makes First VC Investment in Gaming Analytics Firm ZeroDrop

2 years ago

Eli is simply a quality newsman for CoinDesk. He holds ETH, SOL, AVAX and LUNA.

On-chain information level Nansen is dipping its toes into the blockchain gaming waters, starring a $1.27 cardinal effect circular for Web 3 gaming startup ZeroDrop, the institution announced connected Thursday.

It’s the archetypal clip Nansen has invested successful an extracurricular firm. Mechanism Capital, Mixmob and angel investors besides joined in.

ZeroDrop volition usage the backing for “technology improvement and lawsuit acquisition,” providing analytics tools for up-and-coming GameFi and non-fungible token (NFT) projects, according to a property release.

The institution aggregates in-game information and wallet analytics indexed by Nansen that tin beryllium utilized for targeted engagement campaigns, a mostly untapped facet of an manufacture that has seen hundreds of millions of dollars successful concern successful the past year.

ZeroDrop is led by gaming veterans from the aged defender of Web 2, including CEO Winston Ng, who antecedently worked for powerhouse publishers Electronic Arts (EA) and Epic Games earlier arriving astatine ZeroDrop.

“We person done this with EA and Epic games successful the past wherever we instrumentality the crippled analytics, adjacent web analytics, and harvester them into what’s called covert analysis. It’s the aforesaid thought with wallet data,” Ng told CoinDesk successful an interview. “I had written six oregon 7 pages connected this, and erstwhile I sent it to [Nansen CEO Alex Svanevik], 20 minutes into the telephone helium said he’d instrumentality the full effect round.”

The concern comes arsenic Nansen continues ramping up operations of its own. Since raising $75 million successful December 2021, the platform’s analytics tooling is present compatible with 7 antithetic blockchains, including Terra and astir precocious Solana.

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Eli is simply a quality newsman for CoinDesk. He holds ETH, SOL, AVAX and LUNA.

Eli is simply a quality newsman for CoinDesk. He holds ETH, SOL, AVAX and LUNA.


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