Hip Hop fable Snoop Dogg released a astir 1 cardinal non-fungible token (NFT) postulation connected Telegram, which sold retired successful minutes. The motorboat created monolithic involvement online and raised implicit $10 cardinal successful sales.
Snoop Dogg’s Telegram Drop Raises $12 Million
On Wednesday, Snoop Dogg launched integer collectibles connected Telegram, igniting an NFT frenzy connected the platform. The postulation offered unsocial NFTs inspired by the rapper’s style, including aggregate marijuana-themed collectibles, anthropomorphic beagles, and vintage cars.
The driblet is portion of Telegram’s Collectible Gifts, unsocial works of creation connected the level that tin beryllium displayed connected profiles and person peculiar attributes. As the website explains, the collectibles tin beryllium transferred betwixt users oregon auctioned connected NFT marketplaces.
Telegram’s founder, Pavel Durov, revealed that the Snoop Dogg driblet sold retired successful 30 minutes, selling 996,000 NFTs for $12 million, adding that “Blockchain minting and the secondary marketplace spell unrecorded successful 21 days. It’s going to beryllium wild.”
Last week, Durov shared that the 4th of July-themed Gifts besides sold retired wrong minutes, with implicit 800,000 collectibles selling successful 10 minutes.
Amid the collectibles’ launch, the rapper promoted it alongside a caller way titled “Gifts” connected his authoritative Telegram Channel. He shared the nexus to the song’s euphony video and tagged Durov’s Telegram channel, saying, “time to driblet it similar it’s hot.”
In the track, Snoop Dogg shouts retired Toncoin (TON), the autochthonal token of the TON Blockchain, and Telegram. “Plug successful my phone, get dressed, and past I crippled my play / Critical existence, integer absorption / Shifted, gifted, and lifted / (…) / Stickers and games connected Telegram, conjecture it’s coming soon / My privateness is not for sale,” immoderate of the lyrics read.
Notably, this isn’t the rapper’s archetypal NFT venture, arsenic helium entered the abstraction erstwhile the assemblage archetypal gained mainstream popularity successful 2021 and dropped collections successful 2022 and 2023.
NFT Mania Making A Comeback?
On X, NFT pb astatine the TON blockchain, Zenith highlighted the drop’s success, arsenic immoderate of the proviso gifts sold retired successful little than 2 minutes. He explained that Telegram gifts person had a highest marketplace capitalization of implicit $200 cardinal and a trading measurement of $122 cardinal since their launch.
According to the post, the archetypal OG collection, the Plush Pepe, present has a level terms of 4,200 TON, worthy $11,886. “They are NFT Collectibles that are connected the TON Blockchain and wrong of Telegram!” helium noted.
To Zenith, this could beryllium the commencement of a caller NFT narrative, adding that they “would not beryllium amazed if different celebrated brands oregon web3 IPs would privation to motorboat immoderate gifts too!” However, they pointed retired that it could besides mean thing for the sector.
In a caller report, DappRadar shared that Q2 information revealed caller narratives are emerging, portion aged ones are “making a comeback.” The study claims that “NFTs are becoming much affordable, but the involvement hasn’t disappeared. On the contrary, it’s shifting successful nature,” a inclination the platform’s analysts person been observing “for a while.”
Notably, NFT trading measurement dropped by 45% successful Q2, but income accrued by 78%. Meanwhile, the fig of traders accrued 20% from Q1, with an mean of 668,598 monthly traders.
“Taken unneurotic with the spike successful sales, this suggests a dilatory but dependable instrumentality of users to the NFT space, although apt for antithetic motivations than successful erstwhile cycles,” the study concluded.

Featured Image from Unsplash.com, Chart from TradingView.com