Dubai Regulator Announces Virtual Assets Marketing and Advertising Guidelines

The Dubai virtual assets regulator, the Virtual Asset Regulatory Authority (VARA), has unveiled integer assets selling and promotion guidelines that are applicable to immoderate entity utilizing Dubai-based media sites and publishing channels. The guidelines volition “ensure factual accuracy, explicitly show immoderate promotional intent, and successful nary mode mislead connected the guaranteed quality of their returns.”

Guidelines Applicable to Dubai Licensed VASPs

Dubai’s regulator of virtual assets, the Virtual Asset Regulatory Authority (VARA), precocious announced the guidelines governing the selling and promotions of integer assets. According to a Khaleej Times report, the guidelines bespeak the regulator’s ngo to supply a ineligible model that brings economical opportunities without compromising the market’s security.

As per the report, the VARA guidelines encompass “all forms of outreach, communications and advertising, including work of information, consciousness building, lawsuit engagement, and/or capitalist solicitation.” They besides widen to each virtual assets related to selling by immoderate entity utilizing Dubai-based media sites and publishing channels that specifically people customers successful Dubai.

The study added: “Guidelines further item the obligations of Dubai licensed VASPs [virtual assets work providers] and immoderate advertizing platforms that are positioning VA [virtual assets] contented crossed accepted and new-age media channels for the Dubai market, to guarantee factual accuracy, explicitly show immoderate promotional intent, and successful nary mode mislead connected the guaranteed quality of their returns.”

Guidelines Ensure Users Get Needed Information Before Making a Decision

Remarking connected the VARA’s advertizing guidelines announcement, Kokila Alagh, the laminitis of KARM Legal Consultants said the “regulations volition spell a agelong mode successful ensuring that users person the needed accusation earlier making their decisions.” Faisal Zaidi, the co-founder and CMO astatine Crypto Oasis said the announcement ensures companies successful the integer assets manufacture enactment appropriately frankincense helping support consumers and investors.

Atul Hegde, the laminitis of YAAP is quoted successful the study describing the determination arsenic 1 that “augurs good for Dubai’s ambitions of being among The apical planetary destinations for cryptos, blockchain, and the metaverse.”

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