Edelman Financial’s $34M Bitcoin ETF Bet Tops Its Amazon Stake

A New Line successful the Filing

Edelman Financial Engines, the registered concern advisor that serves astir 1.3 cardinal clients, reported its bitcoin ETF presumption successful a 13F filing covering the 4th ended June 30, 2026.

The $34 cardinal bitcoin allocation is tiny (amounting to astir 0.012% of the firm’s full portfolio), but the examination that stood retired was person to home, i.e. the involvement is present larger than the $25 cardinal Edelman holds successful Amazon, 1 of the world’s largest publically traded companies.

Edelman’s presumption is divided betwixt Blackrock’s iShares Bitcoin Trust (IBIT), the largest spot bitcoin ETF by assets, and Grayscale’s flagship Grayscale Bitcoin Trust (GBTC). Both funds person bitcoin’s terms movements into a acquainted brokerage-account wrapper, letting advisors similar Edelman adhd vulnerability without custodying the plus directly.

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Splitting an allocation crossed 2 competing bitcoin ETFs alternatively than concentrating it successful 1 is simply a communal organization approach, letting an advisor diversify custody and counterparty vulnerability the aforesaid mode it would crossed 2 banal brokers. IBIT has pulled successful the bulk of caller spot bitcoin ETF inflows since the 2024 motorboat model acknowledgment to its little interest structure, portion Grayscale’s spot inactive counts long-tenured holders similar Edelman among its base.

Lastly, astatine the aforesaid clip arsenic Edelman, Tudor Investment Corporation, the $106 cardinal steadfast tally by billionaire trader Paul Tudor Jones, besides disclosed 688,529 IBIT shares worthy $22.9 million, up from 579,083 shares the anterior quarter.

Part of a Bigger Institutional Wave

JPMorgan has grown its IBIT involvement to roughly $356 million, up from astir $162 cardinal 3 months earlier, portion besides adding caller XRP exposure. Wealth manager UBS, too, much than quadrupled its presumption to astir $90 million, up from astir 549,000 shares astatine the extremity of 2025 to astir 2.5 cardinal shares arsenic of June 30 (a leap of astir 355%).

Banco Santander filed its first-ever spot bitcoin ETF disclosure, reporting 129,615 IBIT shares worth $4.31 million. Furthermore, crossed the industry, 563 registered concern advisors collectively reported $3.5 cardinal successful bitcoin ETF holdings by the mediate of 2026.

The adjacent disclosure model opens successful mid-November, 45 days aft the 3rd 4th closes, and volition amusement whether Edelman (and the wider question of advisors pursuing JPMorgan, UBS and Santander into spot bitcoin ETFs) volition support adding, oregon intermission their accumulation activities, particularly aft a volatile 4th for crypto).