Elon Musk, Twitter and Running Things Like a DAO

2 years ago

Even earlier helium was the richest antheral successful the world, Elon Musk was thing of a chaotic card.

It’s a schtick, astatine this constituent (the worldly of Saturday Night Live sketches), but it comes from thing real. Where different billionaires thin to instrumentality a semipermanent presumption of their companies, their governmental ambitions, their plans to reshape planetary commerce – Musk usually operates successful the abbreviated term, the realm of impulse. When helium sees a problem, helium decides to hole it; astatine least, that’s the representation helium promulgates.

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Results whitethorn vary. When a radical of young Thai shot players recovered themselves trapped successful a cave backmost successful 2018, Musk offered up his companies’ services for the extraction planetary rescue mission. The shot players were yet saved without his help, and 1 of the rescuers ended up suing Musk for defamation. When the Tesla CEO got fed up with postulation successful Los Angeles, helium started a caller institution dedicated to digging a web of transporter tunnels nether large cities. Futuristic arsenic it sounds, The Boring Company has been met with wide skepticism from manufacture experts and civilian engineers.

A akin dynamic whitethorn beryllium astatine play successful Musk’s caller Twitter powerfulness grab. As of past week, Musk owns 9.2% of Twitter. And determination are precocious hopes, particularly from the historically libertarian crypto industry, that helium mightiness betterment 1 of the world's astir invaluable communications platforms.

But portion Musk mightiness beryllium astatine slightest somewhat culturally aligned with crypto, it’s hard to ideate his engagement successful Twitter volition bring astir a haven for “free speech” – astatine least, not the benignant the manufacture imagines.

Musk’s impulsive decisions often commencement retired arsenic impulsive posts connected Twitter. So erstwhile helium conducted a poll earlier this period astir whether the societal media level “rigorously adheres” to the rule of escaped code and followed it up with the disclaimer that “the consequences of this canvass volition beryllium important,” it was just to presume immoderate contiguous enactment was astatine hand.

Musk spent $3 cardinal connected Twitter banal the pursuing week and became the company’s largest shareholder. He past refiled his mandated disclosure of the caller involvement to clarify helium would beryllium an “active” capitalist – a large unit down the improvement of the product. And erstwhile Parag Agrawal, Twitter’s CEO, announced Musk would articulation the company’s board, that archetypal $3 cardinal stake began to look similar a imaginable authorities change.

It was a surprise, then, erstwhile Agrawal made different announcement precocious Sunday evening: Musk had seemingly changed his mind astir joining the board.

Agrawal’s enactment is opaque, but it offers a fewer clues astir what whitethorn beryllium going connected down the scenes. The existent committee members, wrote Agrawal, “believed that having Elon arsenic a fiduciary of the institution wherever he, similar each committee members, has to enactment successful the champion interests of the institution and each our shareholders, was the champion way forward.”

One accusation of this drawn-out, finger-wagging condemnation is that Musk had been informed of his responsibilities and decided to abdicate them by staying distant from the board.

Musk has ever enjoyed the posture of the capricious billionaire, but helium besides conscionable seems to similar speaking transparently, online.

Ironically, that was portion of what made him a nationalist leader (and successful immoderate eyes a villain) during the crypto 2021 bull market. The emergence of dogecoin – erstwhile a lowly “meme coin” and present a large token listed connected apical exchanges – is owed mostly to Musk’s breathless tweets. Traders liked that helium could pump the terms of his favourite dog-themed coin with a azygous post, without having to interest astir the consequences. (Perhaps speaking to that dynamic, DOGE spiked 10% pursuing quality that Musk took a bulk involvement successful the microblogging platform.)

In the satellite of accepted equities, promotional tweets from a billionaire with undisclosed investments mightiness look much similar marketplace manipulation than thing else. But acknowledgment to the comparatively airy regulations astir crypto, Musk tin tweet arsenic overmuch arsenic helium wants.

This past weekend, Musk was starting to crowdsource merchandise ideas for Twitter via polls connected the site. Among the perchance superior suggestions: adding an “edit button” for tweets, selling verified cheque marks to anyone who wants 1 and turning Twitter office into a stateless shelter, “since nary 1 shows up anyway.”

It’s nary mishap that each of these tweets person since been deleted.

The benignant of reckless, tweet-forward thought enactment that works successful crypto doesn't needfully alert successful the accepted concern world. It doesn’t adjacent enactment for the companies Musk already controls: backmost successful 2018, the U.S. Securities and Exchange Commission accused Musk of fraud implicit a tweet astir Tesla’s stock prices.

Ironically, as a elder worker astatine crypto speech Coinbase pointed out, Musk’s Twitter polls astir functioned similar a voting mechanics for a DAO, oregon decentralized autonomous organization. Where DAOs inquire token holders to marque decisions collectively, via on-chain voting programs, Musk was asking Twitter users for input astir the product.

There was nary information for marketplace research, for feasibility, for immoderate of the accepted metrics an enforcement mightiness usage to measure whether a alteration is worthy pursuing. And portion there’s nary telling whether Musk mightiness person tried to unit immoderate of those changes through, the directness of the tweets (bolstered by Musk’s evident willingness to reshape an full institution based connected the results of a azygous poll) is startling.

In abandoning the Twitter board, Musk is affirming his committedness to posting; nary wonderment helium gets on with the crypto crowd.

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