2 years ago
Elvis Presley is making his metaverse debut successful record-setting fashion.
The rock-and-roll fable volition beryllium honored successful February with a virtual gathering of impersonators successful the Decentraland metaverse, an lawsuit enactment connected successful a concern betwixt Elvis Presley Enterprises and metaverse plan steadfast Run It Wild.
The virtual artifact enactment volition look to interruption the satellite grounds for astir Elvis impersonators successful 1 place, and yes, it volition beryllium certified by Guinness World Records.
The existent grounds stands astatine conscionable 895 impersonators, which was acceptable in-person astatine a North Carolina casino in 2014. Attendees of the Decentraland effort volition beryllium airdropped wearables of an Elvis jumpsuit and wig to qualify.
“Guinness World Record has present approved that avatars are really human, for the involvement of the record, which is beauteous interesting,” Adam De Cata, caput of partnerships astatine Decentraland, told CoinDesk successful an interview. “So yeah, we are going to bushed the record, with ours being virtual and the erstwhile being physical. We’re going to smash it.”
The enactment is conscionable the archetypal measurement of a larger “Elvis-On-Chain” rollout, which Elvis Presley Enterprises says volition springiness fans entree to the famed singer’s IP vault done different integer assets.
The vault (Elvis Presley Enterprises)
Buyers who acquisition the “Elvis Genesis Key” non-fungible tokens (NFTs) arsenic a portion of the lawsuit volition person exclusive entree to further drops, on with governance rights to ballot for however the IP vault volition beryllium enactment to use.
“Elvis loved technology. He was 1 of the archetypal radical to person a distant power television, you know, compartment phones successful his car. He had the archetypal physics wristwatch,” Katie Jones, SVP of amusement astatine Authentic Brands Group (the proprietor of Elvis Presley Enterprises), told CoinDesk successful an interview. “I'm not going to talk for him arsenic for the metaverse, but I wouldn't beryllium surprised.”
Run It Wild had partnered with the Australian Open earlier successful January for its Decentraland installation, with akin virtual events heating up arsenic a 2022 trend.
On Thursday, Warner Music Group announced it was gathering a virtual performance taxable parkland successful the metaverse crippled The Sandbox to big performances for its roster of musicians.
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