ENS enters partnership with domain giant GoDaddy to link DNS with .eth names

8 months ago

GoDaddy Inc., a starring domain registration and web hosting company, has partnered with Ethereum Name Service (ENS) to facilitate connecting accepted domain names with blockchain-based .eth names.

The collaboration was announced successful a press release connected Feb. 5. It aims to let the seamless transportation of the Domain Name System (DNS) with blockchain technology, enabling implicit 20 cardinal GoDaddy users to entree the benefits of ENS infrastructure without incurring further costs oregon requiring method expertise.

Paul Nicks, GoDaddy’s president of domains, said the collaboration is simply a merger of domain and blockchain technologies that volition let domain users to research the latter’s benefits without further costs. He added:

“We’re not conscionable linking domain names to blockchain addresses; we’re creating a span betwixt 2 generations of net technology. This collaboration ensures that our users tin bask the champion of some worlds with minimal friction.”

The concern represents an effort to integrate Web2 and Web3 ecosystems, benefiting users crossed some platforms, according to the property release.

Bridging Web2 and Web3

ENS, the starring naming protocol successful the cryptocurrency space, enables users to regenerate analyzable Ethereum addresses with human-readable names, akin to however DNS translates numeric IP addresses into memorable domain names.

The collaboration seeks to merge the reliability of DNS with the innovation of blockchain technology, simplifying idiosyncratic interactions with web domains. It besides addresses barriers specified arsenic precocious state fees and method challenges that antecedently deterred domain sanction linkage to the Ethereum blockchain.

ENS has introduced caller astute contracts to facilitate a cost-free process for DNS to ENS linking, enhancing idiosyncratic power implicit decentralized identities and simplifying online plus management. The concern besides signals a increasing involvement successful merging blockchain with accepted technologies, aiming for broader adoption and functionality of blockchain successful mainstream applications.

ENS laminitis Nick Johnson said the concern has the imaginable to leverage the strengths of some bequest and blockchain technologies. Johnson added:

“By removing the method barriers and outgo concerns, we’re opening up a satellite of possibilities for domain owners to research the benefits of blockchain technology. This is astir much than conscionable linking domain names; it’s astir paving the mode for a decentralized, user-centric internet”

Legal dispute

The woody comes amid an ongoing ineligible quality betwixt GoDaddy and ENS, which centers astir the “eth.link” domain.

True Names Ltd., the nonprofit down ENS, on with Virgil Griffith, filed a suit against GoDaddy. The suit alleges that GoDaddy violated an statement to “respect, acknowledge, and protect” the eth.link domain name. True Names is seeking astatine slightest $75,000 successful damages arsenic per the complaint.

According to the suit filed successful the U.S. District Court for the District of Arizona, the eth.link registration was acceptable to expire connected July 26, 2023. However, determination was a quality regarding the domain’s expiration and consequent sale.

GoDaddy had indicated that the domain sanction would beryllium disposable for acquisition again connected September 5, 2022, but it was sold to a 3rd enactment — crypto startup Manifold Finance — earlier this date.

ENS regained power of the eth.link domain aft winning an injunction against GoDaddy, showcasing the ongoing ineligible and operational challenges betwixt the 2 firms. However, the quality is inactive ongoing successful court.

The station ENS enters concern with domain elephantine GoDaddy to nexus DNS with .eth names appeared archetypal connected CryptoSlate.

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