Farmville Creator Zynga to Launch NFT Games, Says Gaming Firm’s Blockchain Lead

American societal crippled developer Zynga has plans to motorboat non-fungible token (NFT) games successful the adjacent future. Zynga’s vice president of blockchain, ​​Matt Wolf, told the property that the institution is looking astatine the rhythm close present and “figuring retired wherever we privation to leap in.”

Farmville and Words With Friends Game Developer Zynga Details Plans to Join the NFT Industry

On February 9, 2022, the vice president of blockchain astatine the gaming institution Zynga, ​​Matt Wolf, told the work Axios that it has plans to motorboat non-fungible token (NFT) games.

The societal crippled developer Zynga was founded by Mark Pincus, Eric Schiermeyer, Justin Waldron, Michael Luxton, Steve Schoettler, and Andrew Trader successful 2007. Zynga’s games became precise fashionable aft the steadfast released Farmville connected Facebook successful 2009, with Zynga Poker and Words with Friends being different successes for the group.

Speaking with Axios contributor Stephen Totilo, Wolf outlined the company’s NFT crippled goals. Wolf said that Zynga’s existent blockchain squad has astir 15 employees and by the year’s extremity it hopes to summation that fig by 70-100 people.

The vice president of Zynga’s blockchain assemblage says the “studio” is hiring elder positions including a “tokenomics designer.” Wolf did not accidental precisely erstwhile the NFT crippled crafted by Zynga volition driblet but helium said the institution was presently contemplating erstwhile Zynga would participate the NFT ecosystem.

“Things are truly frothy close now,” Wolf said. “So we’re looking astatine the rhythm and we’re figuring retired wherever we privation to leap in, but we decidedly person feelers out.”

Following the instauration of NFTs by gaming firms similar EA and Ubisoft, Wolf told Totilo that NFT-centric concepts successful Zynga games volition beryllium optional. At first, Zynga aims to people the blockchain gamers who are already acquainted with the NFT ecosystem.

“When they participate into 1 of these products, they travel astatine it from an capitalist or, a whale, constituent of presumption and are funny successful circumstantial elements including yield,” Wolf remarked. Zynga’s blockchain enforcement added:

We don’t privation to bring them thing that they didn’t inquire for, and we don’t privation to presume that they privation a super, ace heavy gameplay experience.

Zynga Faces Competition, Take-Two Interactive Set to Purchase Firm

As mentioned above, Zynga is down the 8 shot erstwhile it comes to companies similar EA and Ubisoft entering the NFT realm. Other video crippled firms similar Square Enix and Konami are besides stepping into the satellite of NFTs. Moreover, there’s contention from existent blockchain gaming leaders similar Axie Infinity, a play-to-earn (P2E) video crippled that’s seen $4.1 cardinal successful all-time NFT income since 2017.

Zynga whitethorn not cognize precisely erstwhile the institution volition leap into the blockchain gaming satellite due to the fact that the steadfast whitethorn beryllium entering an acquisition deal. Last month, the American video crippled holding institution based successful New York City, Take-Two Interactive, revealed intentions to acquisition Zynga for $12.7 billion.

What bash you deliberation astir Zynga’s intentions to driblet NFT-based games successful the future? Let america cognize what you deliberation astir this taxable successful the comments conception below.

Image Credits: Shutterstock, Pixabay, Wiki Commons, Zynga,

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