2 years ago
Slim Jim is bringing its meaty treats to the metaverse with plans to motorboat NFTs and its ain virtual environment, according to a trio of caller trademark filings.
The trademarks, filed nether “Slim Jim,” “Meataverse” and “Long Boi Gang,” outline plans for the institution to connection “services featuring virtual goods, virtual nutrient products and non-fungible tokens,” on with “providing a metaverse for radical to browse, accumulate, buy, merchantability and commercialized virtual nutrient products.”
Slim Jim’s archetypal foray into the cryptosphere came last April, erstwhile its Twitter relationship posted dogecoin (DOGE) memes connected its mode to triumph successful Adweek’s March Madness-themed marque competition. That effort paid disconnected with a surge of societal media buzz for the nutrient instrumentality manufacturer.
The institution rebranded its Twitter to “MEATA” successful October, parodying Facebook’s Meta rebrand. But it appears the brand’s jokes astir gathering “the Meataverse” person been superior each along.
“You should beryllium connected the lookout for further crypto-themed activations successful the future,” Sean Connolly, CEO of Slim Jim genitor institution Conagra Brands, said successful an capitalist telephone past April.
Slim Jim joins a increasing database of notable nutrient brands vying to grow into virtual worlds, including McDonald’s, Panera, Panda Express and Wingstop.
Slim Jim’s Twitter relationship did not respond to questions.
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