Food companies secure trademarks to enter metaverse

A fig of nutrient companies person precocious begun to presumption themselves wrong the Web3 ecosystem by filing trademark applications for the Metaverse, and nonfungible tokens (NFTs). 

Licensed trademark lawyer Mike Kondoudis shared successful a tweet that Kraft Foods Group had filed a trademark for its iconic blistery dog-shaped Weinermobile connected Oct. 12. The filing revealed that the marque plans to grow into NFTs, integer tokens, virtual goods, NFT marketplaces, virtual food, drink, and restaurants.

— Mike Kondoudis (@KondoudisLaw) October 17, 2022

The trademark exertion suggested that Kraft Foods Group besides has plans to run a virtual restaurant, arsenic good arsenic diagnostic virtual goods for location transportation successful some existent and virtual worlds.

On Oct 6, the fashionable nutrient marque and accelerated nutrient chain, In-N-Out Burger filed a akin trademark exertion with plans to run an online retail store featuring virtual goods, namely; food, beverages, and merchandise, associated with the brand, for usage successful online virtual worlds.

— Mike Kondoudis (@KondoudisLaw) October 11, 2022

According to the trademark application, In-N-Out Burger plans to provide, “temporary usage of online non-downloadable bundle for users to access, transmit, speech and found ownership of virtual goods, blockchain tokens, nonfungible tokens, integer media, integer files, and integer assets successful the tract of food, beverages, restaurants, and merchandise.”

Related: McDonald’s starts to judge Bitcoin and Tether successful Swiss town

On Oct. 10, Mike Kondoudis besides reported that Del Monte Foods had filed 8 trademark applications for its underlying brands "Del Monte" and "The Del Monte Sheild," with plans to make NFTs, NFT-backed media, online virtual marketplaces, virtual restaurants, stores, foods, and drinks.

— Mike Kondoudis (@KondoudisLaw) October 10, 2022

The trademark exertion alsodisclosed that Del Monte Foods intends to grow into the Web3 bundle space. According to the application, the marque volition nutrient “software for uploading, transmitting, publishing, storing, managing, verifying, authenticating, and communicating integer currency, crypto-collectibles, integer tokens, integer files, images, dependable recordings, video recordings, virtual objects, and virtual products and services.”

In September, Cointelegraph reported that the fig of U.S. trademarks filed related to cryptocurrencies, nonfungible tokens (NFTs), Web3, and the Metaverse has grown exponentially wrong the past year.