2 years ago
Leading automotive institution Ford has filed 19 trademark applications related to imaginable metaverse activities. In the documents, the institution hints astatine the imaginable motorboat of Ford-branded NFTs (non-fungible tokens) connected its ain marketplace, and besides refers to the offering of virtual models of its cars, including Mustang, Mustang Mach-E, and the Bronco.
Ford Hints astatine Metaverse Move
Ford, 1 of the biggest U.S.-based automotive brands by sales, has introduced respective trademark applications to the U.S. Patent and Trademark Office (USPTO), preparing for a imaginable propulsion into the metaverse. The institution is seeking to support its activities successful the therein, including the offering of Ford-branded NFTs connected an NFT marketplace of its own. These NFTs mightiness incorporate text, audio, oregon video related to the brand.
Part of these applications seeks to support the integer practice of immoderate of Ford’s astir fashionable models, including the 150 Lightning, Lincoln, Ford, Lightning, Bronco, Explorer, Raptor, Mustang Mach-E, Transit, Escape, Expedition, Maverick, Ranger, and Mustang.
Also, integer covering containing references to the brand, and integer spare parts of immoderate of the antecedently mentioned models are covered successful the trademark applications. This mightiness beryllium 1 of the archetypal steps successful an organized integer strategy of Ford, according to USPTO-licensed lawyer Mike Kondoudis, who claimed the institution was making a “big move” into the metaverse with these filings.
Ford’s Digital Expansion
This determination by Ford is not a astonishing one, fixed that the institution had antecedently explained that it was examining the integer satellite to make caller ways to grow its business. In September, Ford planetary marque merchandising manager Alexandra Ford English stated:
Anywhere you spell astir the world, you find passionate Ford fans and we privation to connection them an inspiring postulation of merchandise and accessories, and perchance adjacent integer products similar NFTs.
Ford is conscionable the latest successful a ample enactment of companies that person already embraced these integer worlds and products arsenic portion of its maturation strategies. Just recently, French automaker Renault besides made a determination successful this direction, inking a concern with The Sandbox, a metaverse platform, to contiguous virtual automotive experiences with products of the brand.
Other brands specified arsenic Hyundai, a Korean car company, are besides getting into the metaverse by presenting immoderate of their aboriginal automotive products successful a metaverse known arsenic Zepeto.
What bash you deliberation astir Ford’s imaginable entranceway into the metaverse? Tell america successful the comments conception below.
English (US) 