GameStop Taps Immutable X for NFT Marketplace, Launches $100M Gaming Fund

2 years ago

After tipping disconnected its plans for the metaverse successful a Web 3 occupation posting past October, GameStop is partnering with Immutable X for the motorboat of its non-fungible token (NFT) marketplace, the institution announced Thursday.

The gaming retail elephantine said it tapped the Ethereum Layer 2 solution owed to the network’s “zero state fees for trading and minting NFTs successful a carbon-neutral environment,” according to a property release.

GameStop plans for its marketplace to see “billions of low-cost, in-game assets that tin easy beryllium bought and sold,” specifically mentioning integer existent property and in-game skins to beryllium included.

The marketplace is tapping Starkware for assistance with its backend, which is simply a zero-knowledge impervious exertion that tin harvester thousands of Ethereum transactions into one.

GameStop has besides partnered with Trace and Cool Effect to “offset its remaining c footprint,” successful what could beryllium a bid to debar the backlash that’s go commonplace with mainstream NFT involvement. (FTX likewise purchased c offsets earlier its Coachella NFT announcement.)

Along with the marketplace news, GameStop and Immutable announced the motorboat of a $100 cardinal money dedicated to supporting Web 3 crippled improvement successful its ecosystem.

The money aims astatine attracting crippled developers and studios to the marketplace, becoming conscionable 1 of galore $100 cardinal positive gaming funds to motorboat successful the past fewer months. (Mechanism Capital, Gala Games, Solana Ventures and Hashed being a fewer of the others.)

“The GameStop ngo is virtually powerfulness to the players, and that is precisely what we're trying to bash here,” Robbie Ferguson, co-founder of Immutable, told CoinDesk successful an interview. “The $100 cardinal is simply a minimum of what we’re doing.”

Immutable raised a $65 cardinal Series B past September led by BITKRAFT Venture and King Rival Capital. Its IMX token was up sharply successful aboriginal greeting trading.

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Eli is simply a quality newsman for CoinDesk. He owns BTC, ETH and SOL.


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