2 years ago
Should Gatorade spell meta, it whitethorn articulation a fig of large nutrient and portion brands exploring virtual offerings, including Coca-Cola, McDonald’s, and Anheuser-Busch.
Stokely-Van Camp, the beverage institution with the archetypal rights to marketplace and nutrient Gatorade, whitethorn beryllium exploring releasing virtual sports drinks successful the metaverse.
According to records submitted to the United States Patent and Trademark Office, oregon USPTO, connected April 27, Stokely-Van Camp filed 2 applications for the connection Gatorade and the sports drink’s “G”-shaped orange, black, and achromatic logo to beryllium utilized successful transportation with “virtual beverage products” and non-fungible tokens, oregon NFTs. The filings suggest Gatorade whitethorn beryllium preparing to present its branded products to the metaverse.
— Josh Gerben (@JoshGerben) May 3, 2022Stokely-Van Camp added that the Gatorade sanction and logo could beryllium utilized successful integer media artwork, text, audio, and video. According to the USPTO status, the U.S. authorities bureau could instrumentality astir six months to analyse the applications.
Now owned by multinational nutrient corp PepsiCo, Gatorade is simply a large sports portion consumed by radical successful much than 80 countries astir the world. The institution reportedly sold astir $2.6 cardinal worthy of products successful U.S.-based convenience stores successful 2021 and controlled 46% of the worldwide sports portion market.
Related: Why are large planetary brands experimenting with NFTs successful the Metaverse?
Should Gatorade determination into the metaverse, it whitethorn articulation a fig of major nutrient and portion brands exploring virtual offerings, including Coca-Cola, McDonald’s, and Anheuser-Busch. Sports footwear and apparel shaper Nike also filed applications with the USPTO successful November 2021 for its name, logo, and slogan "for usage online and successful online virtual worlds."
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