1 year ago
PRESS RELEASE. INTERNET CITY, DUBAI, Sep. 30, 2022 – Global crypto exchange, LBank, released a long-awaited brand-update video connected their official youtube channel, giving elaborate accusation astir caller updates and plans for the coming years. A diverseness video was besides released accompanying the marque reveal. This volition people a run astir the marque upgrade that volition proceed for the adjacent 2 months.
The 22-minute video went throught a assortment of questions. LBank’s Co-founder Johnason Chen, COO Shantnoo Saxena, CMO Kaia Wang, and caput of selling MENA Abhinav Mehta appeared successful the video, covering topics successful their respective areas. LBank has been teasing connected their societal media level astir the awaited logo update for immoderate weeks earlier yet officially announcing the video release. The video besides revealed that the logo alteration and all-around benignant update volition beryllium made gradually successful the coming months.
The biggest notable alteration to LBank’s caller logo is the chiseled plan successful the missive B. CMO Kaia Wang elaborated connected the plan by saying, “It’s really a elemental typography logo with conscionable the connection LBank alternatively of the aged signifier we had. The caller logo is much flexible and classy and tin beryllium utilized successful much divers settings. We’re inactive our dedicated and nonrecreational selves, present upgraded and stronger. The B looks a spot similar a lucifer wherever you tin make light, a strain of DNA that symbolizes life, oregon besides it could beryllium seen arsenic a vertical motion of infinitas, which represents the limitless possibilities of metaverse and crypto verse. So it’s mostly a awesome of creation, knowledge, and infinitas.”
Wang besides touched upon topics specified arsenic globalization and localization successful LBank’s Marketing plans. “We’re gathering a genuinely planetary team. We look for section talents who recognize section markets precise good and tin assistance america to signifier and pass our marque locally and signifier our offerings according to the circumstantial markets. As we anticipation to get person to our users, we privation to beryllium seen arsenic 1 of the champion options for section users erstwhile it comes to integer assets. ”
Globalization is 1 of the main keywords of this video, with a information of it dedicated to showing LBank’s achievements successful increasing markets, specified arsenic the MENA (Middle East and North Africa) regions. When asked however LBank is increasing successful cardinal markets, COO Shantnoo Saxsena said, “We are trying to instrumentality our concern successful respective parts of Africa, the Indian subcontinent, and parts of the Middle East, mostly northbound Africa, and Turkey. The mode we are…getting users to LBank is done acquisition and by involving ourselves. ”
LBank has taken an aggressive, community-oriented, education-based attack successful processing markets, according to Saxsena. “ If cryptos were to spell mainstream, it has to beryllium lone done education. ” Saxsena aboriginal added successful the video. Grassroots was the connection Head of Marketing for MENA Abhinav Mehta used. “Our assemblage managers are our eyes and ears connected the ground. And from there, we started connecting with radical done events. They come, person a spot of networking, and past we sermon LBank. Slowly from there, we started knowing what the users would privation successful a crypto exchange. ” said Mehta.
The video besides announced caller products and services that LBank volition beryllium providing, specified arsenic casual strategy trading tools. When asked what caller services are connected the mode Co-founder Johnason Chen stated, “We person a caller lending product. Users tin usage their bitcoin or Ethereum to lend USDT oregon immoderate different tokens. This merchandise has been launched connected LBank connected the caller website, LBank.com. We volition besides supply a strategy trading center. ” Chen talked successful item astir the caller strategy trading halfway and plans for much derivatives products.
The accompanying diverseness video titled “LBank — Future & Diversity” showed LBank’s dedication to promoting inclusivity and maturation wrong the industry. Images of LBank employees were acceptable unneurotic to amusement a institution that embraces antithetic backgrounds and gives radical an adjacent accidental of joining the satellite of cryptocurrency.
About LBank
LBank is 1 of the apical crypto exchanges, established successful 2015. It offers specialized fiscal derivatives, adept plus absorption services, and harmless crypto trading to its users. The level holds implicit 7 cardinal users from much than 210 regions crossed the world. LBank is simply a cutting-edge increasing level that ensures the integrity of users’ funds and aims to lend to the planetary adoption of cryptocurrencies.
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