2 years ago
Danny is CoinDesk's lawman concern editor. He owns BTC, ETH and SOL.
Non-fungible token (NFT) state nine LinksDAO has brought Callaway Golf Company (ELY) successful connected its quest to ain and run an existent play course.
Callaway, 1 of the largest play instrumentality manufacturers and proprietor of driving-range crippled Topgolf, invested successful LinksDAO’s ongoing equity round, 2 radical acquainted with the concern told CoinDesk.
A typical for LinksDAO declined to remark connected the funding. Callaway declined to remark connected the fundraise but said: “This selling concern is the opening of our relationship.”
The currency and Callaway clout adds substance to LinksDAO LLC’s “let’s bargain a play course” warfare chest. Formed by Mike Dudas and tally by Jim Daily, the radical is 1 spirit of crypto’s decentralized autonomous enactment movement. It archetypal came to prominence aft crowdfunding $10 cardinal by selling integer rank tokens to golfers successful January.
The tie-up extends to branding, too: Callaway becomes the “official” instrumentality supplier for LinksDAO and volition connection discounts and deals connected branded swag to the group’s NFT-holding members.
“This strategical collaboration is simply a earthy acceptable that volition payment each brand,” said Callaway CEO Chip Brewer, who was personally progressive successful the deal.
“We are thrilled to beryllium moving with Chip Brewer and his squad crossed each of their brands to bring fantastic benefits to our assemblage and proceed to usher the crippled of play into a caller era,” LinksDAO’s CEO Daily said successful a statement.
Disclosure: The writer owns 2 LinksDAO NFTs.
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Danny is CoinDesk's lawman concern editor. He owns BTC, ETH and SOL.
Danny is CoinDesk's lawman concern editor. He owns BTC, ETH and SOL.
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