6 months ago
Google is reportedly considering the instauration of paid “premium” features powered by generative AI to its hunt engine, The Financial Times reported connected April 2.
Sources adjacent to the substance told the paper that Google is exploring the anticipation of incorporating AI-enhanced hunt capabilities into its existing suite of premium subscription services.
The suite already includes entree to Google’s latest AI innovations, specified arsenic the Gemini AI adjunct integrated wrong Gmail and Google Docs.
While the technological infrastructure for these premium features is nether development, Google’s enforcement squad has yet to marque a last determination connected the motorboat and its specifics.
Shifting distant from advertisement revenue
Despite the projected changes, Google’s accepted hunt functionalities are expected to stay freely accessible, with advertisements continuing to travel hunt results — adjacent for subscribers.
The imaginable displacement to a paid exemplary volition beryllium a important departure for Google, which has historically provided user services escaped of charge, relying solely connected advertizing revenues.
According to the report, the institution is not considering an ad-free hunt acquisition but is committed to processing caller premium capabilities and services to heighten its subscription offerings.
The tech elephantine highlighted its ongoing efforts to reinvent hunt to conscionable evolving idiosyncratic needs done generative AI, indicating important query maturation successful large markets without confirming immoderate circumstantial plans for the future.
Google’s hunt and related advertizing ventures generated $175 cardinal during 2023, accounting for implicit fractional of its full revenue. This poses a strategical dilemma for the company: adopting cutting-edge AI innovations without jeopardizing its astir lucrative gross source.
Experimental SGE services
The strategical information comes astatine a clip erstwhile Google’s advertizing concern faces imaginable disruption from precocious AI technologies, astir a twelvemonth and a fractional pursuing the motorboat of OpenAI’s ChatGPT.
In response, Google launched an experimental AI-powered hunt work successful May 2023, aiming to connection much elaborate answers portion maintaining the proviso of links and advertisements. However, it has been dilatory to follow features from its “Search Generative Experience” (SGE) into the main hunt engine.
The usage of generative AI successful hunt results requires importantly much computing resources, making these precocious features much costly for Google to provide. Currently, entree to SGE is constricted to a prime radical of users, including immoderate subscribers to the Google One service.
SGE provides assorted features, including the quality to inquire much analyzable questions, person taxable snapshots, and travel up connected results, positive originative tools. The work introduced AI representation procreation successful October 2023, providing functionality akin to a Midjourney and different apps.
Regardless of however Google’s AI-powered services develop, the institution volition inevitably vie with OpenAI’s ChatGPT and Microsoft’s Bing AI, some of which person established gross models combining escaped and premium entree to content.
The station Google eyes ‘premium’ AI features to revamp concern model appeared archetypal connected CryptoSlate.
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