Google search volume for Bitcoin flat as BTC nears new highs — Where are retail investors?

5 hours ago

Key takeaways:

Google hunt information and app rankings amusement retail Bitcoin capitalist request adjacent 6-month lows.
Retail capitalist involvement typically peaks 1 week aft BTC breaks all-time highs.

Bitcoin (BTC) retail traders are known for entering the marketplace during periods of euphoria, typically aft beardown monthly gains oregon a caller all-time high. This clip is nary different, with Bitcoin approaching $104,000 connected May 14 portion wide nationalist involvement and retail activity proceed to lag.

Analysts estimation that successful 2025, retail investors were the largest nett sellers of BTC, portion institutions were the main buyers. But if humanities patterns hold, a surge successful retail appetite is apt to hap astir 1 week aft Bitcoin surpasses the $109,350 mark.

According to River’s estimates, idiosyncratic investors sold a full of 247,000 BTC passim 2025, equivalent to $23 cardinal based connected the mean terms during the period. Meanwhile, Michael Saylor’s Strategy accounted for 77% of the 157,000 BTC acquired by businesses that year.

Retail involvement for Bitcoin nears 6-month lows

Current hunt trends for the word “Bitcoin” lucifer levels past seen successful June 2024, erstwhile BTC was trading astir $66,000 aft 3 months of failing to interruption supra $73,000.

Likewise, the Coinbase app present ranks 15th successful the US App Store wrong the concern category—comparable to its 20th-place ranking successful June 2024, based connected information from The Block.

If mobile app rankings and Google hunt trends for “Bitcoin” tin service arsenic proxies for retail interest, request past peaked connected Nov. 15, 2024, erstwhile the Coinbase app jumped from the 40th to the 5th presumption successful nether 2 weeks. At the aforesaid time, hunt enactment spiked to its highest level successful implicit 2 years.

The retail excitement coincided with Bitcoin breaking its erstwhile all-time precocious of $73,757 connected Nov. 6, 2024, with excitement peaking 9 days later. Although retail traders missed astir of the gains from the $67,000 level a period earlier, the bullish inclination persisted arsenic Bitcoin surged to $107,000 by mid-December 2024.

Buying Bitcoin adjacent an all-time precocious is simply a sub-optimal strategy

A comparable spike successful retail request occurred connected March 9, 2024, erstwhile the Coinbase app roseate to the 4th astir downloaded successful the US concern category, up from 35th spot conscionable 2 weeks earlier. At the aforesaid time, Google hunt involvement for “Bitcoin” deed its highest level successful 20 months, astir six days aft Bitcoin surpassed its anterior grounds regular adjacent of $68,000 from November 2021.

The retail involvement leap successful March 2024 followed a 56% terms summation successful conscionable 30 days, with BTC climbing from $43,100 to $68,100. In opposition to the November 2024 breakout, the pursuing 7 months saw erratic terms movements, with Bitcoin struggling to support levels supra $70,000. Retail traders thin to respond to erstwhile all-time highs, but this often means they miss retired connected astir of the upside.

The nett outflows from retail investors portion Bitcoin trades 5.5% beneath all-time precocious reenforce the “Bitcoin” hunt trends and Coinbase app rankings, supporting the thought that retail request emerges astir 1 week aft a erstwhile all-time precocious is surpassed.

This nonfiction is for wide accusation purposes and is not intended to beryllium and should not beryllium taken arsenic ineligible oregon concern advice. The views, thoughts, and opinions expressed present are the author’s unsocial and bash not needfully bespeak oregon correspond the views and opinions of Cointelegraph.

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