Google US market share drops below 80%, lowest since 2009 as Bing AI usage spikes

According to the latest information from web analytics steadfast StatCounter, Google’s stock of the North American hunt marketplace has fallen to its lowest constituent since 2009, with Bing and Yahoo making notable gains. As of April 2024, Google’s stock is 79.89%, portion Bing and Yahoo person captured 11.86% and 6.33% of the market, respectively.

North America hunt motor marketplace stock 2009 – 2024 (Statcounter)

The displacement successful marketplace conditions comes arsenic Microsoft has been aggressively integrating precocious artificial quality exertion into its Bing hunt engine. In aboriginal 2023, Microsoft incorporated the almighty GPT-4 connection exemplary into Bing, enabling it to supply much intelligent and conversational hunt results. This determination has helped thrust accrued usage and marketplace stock gains for Bing, which has seen implicit 1 cardinal chats successful the six months since launching its AI-powered search.

As reported by StatCounter, Bing’s gains person been peculiarly pronounced connected desktop devices, wherever it present holds a 10.17% stock compared to conscionable 4.96% connected tablets and 0.51% connected mobile arsenic of April 2024. Yahoo, powered by Bing’s hunt technology, has besides benefited from the AI enhancements, capturing a 2.60% stock of the desktop hunt market.

The interaction of Bing’s AI capabilities was evident aboriginal on. Microsoft announced successful March 2023, conscionable a period aft launching the caller features, that Bing had crossed 100 cardinal regular progressive users for the archetypal time. The AI-driven hunt acquisition allows users to prosecute successful much natural, conversational interactions erstwhile seeking accusation online.

As of May 2023, Bing made its AI-powered search disposable to each users pursuing an archetypal constricted preview period. The expanded rollout included caller features specified arsenic ocular hunt elements, the quality to upload images to inquire questions, and a refreshed interface for the Edge browser.

While Google remains the ascendant unit successful hunt some successful North America and globally, with an 86.99% worldwide marketplace share, the institution has seen its grip connected the marketplace loosen implicit the past year. Google’s planetary stock has dipped from implicit 93% a twelvemonth ago, portion Bing has accrued its beingness from astir 2.8% to 3.37% during the aforesaid period.

As Bing and Yahoo proceed to leverage AI to heighten the hunt acquisition and pull much users, Google is moving connected its own AI hunt technology to antagonistic the increasing competition. However, with Google’s immense lead, peculiarly connected mobile devices, it remains to beryllium seen whether the AI-driven gains by Bing and Yahoo volition importantly reshape the hunt scenery successful the agelong run.

The station Google US marketplace stock drops beneath 80%, lowest since 2009 arsenic Bing AI usage spikes appeared archetypal connected CryptoSlate.