Grupo Salinas Chairman Anchors $40 Million Raise for Bitcoin Treasury Startup

Lyn Alden announced the rise connected July 15, 2026, from the company’s office successful Westport, Connecticut. Its program differs from a modular backstage equity fund. Instead of buying businesses, cutting costs, and reselling them wrong 4 to 7 years, the institution intends to clasp what it buys indefinitely.

Ricardo Salinas, laminitis and president of the Latin American conglomerate Grupo Salinas, joined arsenic anchor investor. Salinas built a institution that serves millions of customers and employs much than 170,000 radical crossed the region.

“Cash travel is king, and you cannot number connected governments to support the worth of your money,” Salinas remarked. “This institution is built connected both, currency flowing companies and a Bitcoin treasury. That is wherefore I americium backing this team.”

Ruben Zweiban volition tally regular operations arsenic the operating partner. Zweiban graduated from the U.S. Naval Academy and Oxford, past spent a decennary arsenic a Navy SEAL serviceman with 5 deployments. He aboriginal worked arsenic an concern banker astatine BofA Securities and arsenic an equity probe expert astatine JPMorgan Asset Management. Most recently, helium served arsenic main concern serviceman of a billion-dollar backstage multi-family office.

A Different Model Than Private Equity

The institution plans to people businesses generating $1 cardinal to $10 cardinal successful yearly currency flow. Sellers get a premix of currency and equity successful the caller company, letting them support a stake successful aboriginal growth. Founders tin retire, enactment on, oregon measurement backmost gradually.

Nico Lechuga, 1 of the founding partners, said the exemplary addresses a spread near by accepted buyout funds.

“Building a concern takes decades,” Lechuga said. “Founders merit much than 1 way erstwhile it’s clip to modulation ownership.”

ORANGE JUICE‘s founding squad comes mostly from Ego Death Capital, a task superior steadfast focused connected Bitcoin infrastructure. Booth, Alden, Lechuga, and Andi Pitt each clasp spouse roles there. Adrian Steckel rounds retired the founding group.

Booth built and scaled Builddirect, an online gathering materials marketplace, earlier turning to bitcoin investing full-time. Alden is simply a macro expert known for her penning connected vigor markets, monetary policy, and firm bitcoin adoption.

Cash Flow Feeds the Bitcoin Treasury

Retained net from the acquired businesses volition money 2 things: caller acquisitions and bitcoin purchases. The institution explained that it plans to usage indebtedness and equity issuance sparingly, relying alternatively connected operating currency travel to grow.

That operation sets the institution isolated from axenic bitcoin holding firms, which typically beryllium connected extracurricular superior to support buying and transportation much terms volatility arsenic a result. Strategy, the institution formerly known arsenic Microstrategy, popularized the firm bitcoin treasury exemplary starting successful 2020. OranjeBTC, a publically traded steadfast successful Brazil, has built a bitcoin presumption of astir 3,900 BTC arsenic of mid-2026 utilizing a akin attack successful Latin America.

The institution besides plans to physique an in-house squad to assistance acquired businesses follow artificial quality (AI) tools. Executives said AI is driving 1 of the largest productivity shifts successful decades and that portfolio companies request enactment navigating it.

Public Listing Planned, But Not arsenic an Exit

ORANGE JUICE intends to prosecute a nationalist listing astatine immoderate point. Unlike a emblematic archetypal nationalist offering (IPO) utilized to currency retired aboriginal investors, executives framed the listing arsenic a mode to springiness the institution a liquid currency for deals and entree to superior markets portion keeping its holdings intact.

The United States faces a question of concern ownership transitions successful the coming decades arsenic owners property retired of companies they built. Traditional backstage equity has drawn disapproval for loading acquired businesses with indebtedness and cutting costs aggressively to deed instrumentality targets wrong a fixed money window. The caller institution is positioning itself arsenic an enactment for owners who privation their concern kept intact alternatively than flipped.

Legal enactment connected the rise was handled by Latham & Watkins. The institution said further details connected acquisitions and its bitcoin treasury volition travel arsenic deals close.