2 years ago
Gucci’s past efforts into Web3 person culminated with the marque accepting 12 cryptocurrencies astatine a fewer prime stores, with a wider rollout planned for the future.
The Italian high-end manner statement Gucci has announced it volition statesman accepting cryptocurrency payments by the extremity of the period successful 5 of its United States stores, with plans to widen the work to each of its 111 stores successful North America.
Gucci volition judge 12 cryptocurrencies including Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Wrapped Bitcoin (WBTC), Litecoin (LTC), Shiba Inu (SHIB), Dogecoin (DOGE) and 5 U.S. dollar stablecoins according to Vogue Business.
Customers paying with crypto in-store astatine the aviator locations successful New York, Los Angeles, Miami, Atlanta and Las Vegas volition beryllium sent an email with a QR codification to wage via their integer plus wallet. Employees person started to undertake grooming and acquisition connected crypto, non-fungible tokens (NFTs) and Web3 successful mentation for the launch.
Gucci has precocious been connected a Web3 adoption spree with 2 NFT collections launched successful 2022 — the “SUPERGUCCI” postulation successful February successful collaboration with artifact marque SUPERPLASTIC, and the “Gucci Grail” collection successful March targeting owners of existing bluish spot NFT projects specified arsenic Bored Apes, Pudgy Penguins and World of Women.
Its archetypal ever NFT was a 4-minute movie titled Aria that took inspiration from its covering collection of the aforesaid sanction that sold for $25,000 successful June 2021 successful an online auction hosted by Christie’s.
Gucci has further expanded into Web3 done its acquisition of virtual onshore successful The Sandbox successful February processing a virtual retail acquisition mirroring its Vault e-store.
Believe successful the powerfulness of imagination, @gucci #GucciVault pic.twitter.com/NnHtF7kqk1
— The Sandbox (@TheSandboxGame) February 9, 2022The Gucci Vault is an online conception store representing “Gucci’s beingness successful the Metaverse” featuring a curated enactment by its Creative Director of uncommon vintage Gucci pieces.
Related: Is determination a aboriginal for integer manner successful the Metaverse?
Crypto is luxury
High-end brands person been jumping into the crypto and Web3 space. In March the manner statement Off-white started accepting outgo with six cryptos successful its flagship stores successful Paris, Milan and London.
Off-white is majority-owned by LVMH which has seen its stock of Web3 adoption, releasing NFTs nether its Hennessy, Bulgari and Louis Vuitton brands successful the past.
LVMH’s luxury ticker marque Hublot released a constricted variation postulation that could lone beryllium purchased utilizing Bitcoin, much precocious the marque partnered with acold wallet supplier Ledger launching a constricted variation ticker and Ledger Nano X successful February.
Watch brands Franck Muller and Norgain on with manner statement Phillip Plein each judge crypto, and even car dealerships and car manufacturers are accepting integer assets for high-end vehicles.
The luxury fittingness institution Equinox Group started accepting crypto payments for its New York City based clubs connected May 3, with yearly memberships starting conscionable nether 1.4 ETH oregon $4,044.
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