How major German firms like Mercedes and Lufthansa are using NFTs

For the astir part, nonfungible tokens (NFTs) person 2 superior usage cases: Buying and selling integer products (digital art, virtual manner items) and gathering integer communities (exclusive memberships, entree to events). 

These usage cases tin beryllium easy adopted by brands and companies, specified arsenic manner brands selling integer clothes, assorted companies offering NFT-based nine memberships and musicians holding exclusive concerts for their fans.

Traditional German companies are besides jumping connected the bandwagon, recognizing the imaginable of NFT exertion to innovate and marketplace their products and services.

Deutsche Post combines NFTs and AI

Deutsche Post, the German postal service, volition release its archetypal limited-edition collectible stamp connected Nov. 2, 2023. A classical self-adhesive stamp volition travel with a integer representation — an NFT representing ownership of the stamp.

The archetypal stamp features a pixellated representation of the Brandenburg Gate generated by artificial quality (AI). Upcoming stamps successful the postulation volition diagnostic different iconic German landmarks.

It remains to beryllium seen whether the NFT stamp postulation volition beryllium a commercialized success. However, it is simply a important measurement for Deutsche Post, which is looking to grow its scope into the integer world.

Erste offizielle Deutschland-#Krypto-#Briefmarke kommt. Mehr: https://t.co/IqcouOeygG pic.twitter.com/XS4y5nkFCo

— Deutsche Post und DHL News (@DeutschePostDHL) October 12, 2023

Lufthansa takes to the skies with NFT art

NFTs tin besides beryllium utilized for assorted loyalty programs, offering customers a much rewarding and engaging acquisition portion providing businesses with a caller mode to link with their customers and physique marque loyalty. 

An illustration of specified a programme is Lufthansa’s NFT loyalty programme connected the Polygon network. In collaboration with Lufthansa Innovation Hub and Miles & More, its predominant flyer program, Lufthansa has developed the Uptrip mobile application that allows passengers to crook their question experiences into NFTs. These NFTs tin past beryllium redeemed for rewards specified arsenic mileage bonuses and concern lounge vouchers.

— Polygon (Labs) (@0xPolygonLabs) August 31, 2023

According to Christopher Siegloch, caput of programme improvement and services astatine Miles & More, the app has already generated important involvement among Lufthansa customers. Since its launch, implicit 20,000 users person registered, and much than 200,000 collectible cards person been issued. Siegloch highlights that gamification elements play a important relation successful introducing participants to Web3 technologies similar NFTs, and the app successfully translates the enthusiasm for collecting into the integer realm.

Furthermore, successful the 2nd fractional of 2023, the app volition present a integer marketplace wherever users tin commercialized and merchantability their NFTs, with peculiar NFT reward offers planned for the future.

Adidas and Hugo Boss reimagine fashion

NFTs are besides reaching retired to manner brands. For example, German apparel institution Adidas continues to refine its Web3 strategy by actively utilizing NFTs to find caller ways to prosecute with its assemblage of athletes, sneakerheads and sports enthusiasts. 

Recently, Adidas introduced a bid of limited-edition NFT sneakers inspired by their iconic footwear designs. These integer sneakers tin beryllium showcased successful virtual environments, allowing users to explicit their emotion for the marque successful the metaverse.

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Adidas is besides discovering caller ways to usage the afloat imaginable of NFT to promote its community. The past illustration is The Adidas /// Studio, oregon Triple Stripes Studio, which launched a Web3-based integer artist-in-residency programme to showcase and enactment budding creators successful the NFT space. According to Adidas, the extremity is to enactment and nurture originative talents successful the integer realm, providing artists with an accidental to showcase their enactment and collaborate with the sportswear giant. This collaboration extends beyond integer projects and whitethorn see carnal products successful the future.

Another German manner brand, Hugo Boss, has besides entered the NFT arena with a absorption connected manner successful the metaverse. The institution collaborated with renowned integer manner designers to make a bid of exclusive NFT covering items. These integer manner pieces tin beryllium worn by avatars successful virtual worlds, allowing users to formal successful benignant adjacent successful the integer realm.

Mercedez-Benz digitalized its history

Mercedes-Benz boasts a affluent past spanning much than 130 years, attracting a dedicated pursuing of nostalgia enthusiasts and collectors. The brand’s iconic models, vintage cars and related artifacts, whether successful their archetypal signifier oregon arsenic miniature models and toys, proceed to clasp appeal. In enactment with its strategical direction, the German automaker is venturing into the Web3 abstraction done the motorboat of Mercedes-Benz NXT to heighten its engagement with the community.

In September, Mercedes-Benz launched its 3rd NFT collection: The Era of Luxury. These collectibles created by Mercedes-Benz NXT Icons are integer reinterpretations of the astir singular designs from 7 plan eras. The postulation spans from the contiguous time to the aboriginal past of automobiles.

— Mercedes-Benz NXT (@MercedesBenzNXT) September 29, 2023

All 3 NFT collections amusement however Mercedes-Benz actively explores opportunities to blend the integer realm with automotive design. This endeavor is spearheaded by the brand’s main plan officer, Gorden Wagener, who guides the Mercedes-Benz plan squad successful creating integer collectibles. The superior nonsubjective is to reinterpret the brand’s astir iconic designs, presenting them successful the integer format of NFT cards. 

Ritter Sport, Haribo and Katjes make saccharine NFTs

Ritter Sport, a German cocoa brand, besides ventured into the NFT satellite by launching a constricted bid of integer cocoa bars arsenic NFTs successful August 2023. The NFT postulation is called Art of the Square and consists of 256 integer pixel creation pieces, each depicting a quadrate Ritter Sport bar.

gm! Ganz im Sinne von Clara Ritter haben wir eine Kollektion an Digital Collectibles entworfen: „Art of the square“ geht americium 23.08. um 16 Uhr successful den Verkauf, dice Allowlist ist schon online! Hier entlang: https://t.co/oSYzlJqKb8 & https://t.co/WnzbYI3c71#web3 #digitalart #hodl pic.twitter.com/9gIEcKpkNe

— ClaraRitter.eth (@clararittereth) August 9, 2023

Not lone Ritter Sport uses specified originative selling strategies to prosecute with a tech-savvy audience. Other German nutrient brands person besides released their NFT collections. For example, confectioner Katjes released its NFT collection of 3 unicorn babies named Dash, Willow and Sparkles successful April 2023. 

This was Katjes’ 2nd NFT run aft releasing a limited-edition postulation of 777 unicorn NFTs successful May 2022. Both campaigns were a mode for Katjes to scope a younger audience, arsenic unicorn babies are a fashionable quality among children and teenagers.

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Haribo, a German confectionery institution celebrated for its gummy bears, has besides entered the NFT world. In April 2023, the institution filed for NFT trademarks successful the United States, indicating its plans to grow its marque into the integer world. The trademarks screen a wide scope of integer assets, including integer avatars, multimedia files with confectionery-related artwork, cartoons and different items authenticated by NFTs.

— Mike Kondoudis (@KondoudisLaw) April 26, 2023

Adidas, Haribo, Lufthansa, Deutsche Post and different accepted German brands person joined the increasing database of businesses venturing into the NFT space. This enlargement marks a important displacement successful the cognition of NFTs, arsenic they are nary longer viewed solely arsenic a niche concern opportunity. 

Instead, NFTs are progressively being seen arsenic a mainstream selling instrumentality and a mode to experimentation with caller concepts that span the virtual and carnal worlds and physique caller communities.