Hyundai doubles down on community NFT project with Meta Kongz collaboration

Hyundai has announced a collaboration with the Meta Kongz NFT brand. The tie-in is portion of a thrust to propulsion the automaker’s beingness successful the non-fungibles market. It besides includes launching an online NFT assemblage done dedicated Discord and Twitter channels.

“Hyundai Motor is the archetypal automaker to participate the NFT marketplace with its ain NFT community, including the Hyundai NFT authoritative website and channels connected Discord and Twitter.”

The bigger representation successful play is simply a propulsion towards “Metamobility,” which refers to Hyundai’s instrumentality connected the Metaverse concept. But however does this disagree from the rest?

Hyundai pushing for “Metamobility”

Celebrating this move, Hyundai has posted a short film detailing its “wonderous adventures into the Metamobility universe.”

The presumption features a Meta Kongz quality driving the archetypal Hyundai Pony, archetypal launched successful 1975. The car morphs into a modern reinterpretation of the Pony aft flying done a question-marked box, successful a country reminiscent of the movie E.T. It ends with a teaser connected the “shooting prima NFT,” that’s owed to driblet adjacent month.

30 constricted variation “Hyundai x Meta Kongz” NFTs spell connected merchantability connected April 20 to commemorate this adjacent signifier successful Hyundai’s aboriginal vision. In addition, much tie-ins are expected this twelvemonth to turn the firm’s “NFT universe.”

“Hyundai NFT projects volition beryllium continued passim the twelvemonth to support expanding the Hyundai NFT Universe. Profits from the merchantability of Hyundai NFTs volition beryllium utilized for the project’s absorption and assemblage members.”

What is Hyundai’s “Metamobility” vision?

Thomas Schemera, Hyundai Motor’s Global Chief Marketing Officer and Head of Customer Experience Division, said this conception extends the firm’s “brand experience,” particularly for the MZ generation.

MZ is simply a Korean word that encompasses some millennials, and Generation Z. This covers radical calved from the 1980s done to 2010.

“The Hyundai NFT Universe volition widen the Hyundai marque experience, particularly with MZ generation, successful a wholly caller way, further reinforcing our committedness to innovation successful some the existent satellite and successful the metaverse.”

Schemera added that the Meta Kongz collaboration is the archetypal measurement successful Hyundai’s Metamobility concept. Metamobility was introduced astatine the 2022 Consumer Electronics Show (CES), which took spot successful Las Vegas.

Metamobility centers connected the taxable of “Expanding Human Reach” and covers a full raft of ideas — including AI, autonomous driving, and the Mobility of Things (MoT), wherever inanimate objects volition summation mobility done robotics. Its eventual extremity is to utilize robotics and the Metaverse to impact real-world changes.

Hyundai envisions mobilities, specified arsenic automobiles, and Urban Air Mobility (UAM) volition enactment similar astute devices to entree virtual spaces. At the aforesaid time, robotics volition service arsenic a mode to span the virtual and existent worlds.

“For example, an automobile that connects to virtual spaces tin let users to bask assorted in-car VR experiences. Depending connected the user’s needs, a car tin beryllium transformed into an amusement space, a gathering country for enactment oregon adjacent a 3D video crippled platform.”